Suspended over the phone number
Google wants a phone number that connects to your individual location as directly as possible, and that your business controls.
Not sure which rule you broke?
Start with the free suspension risk checker: answer 13 quick questions and get a risk score plus the Google rule and fix guide behind each point. Nothing is sent to us.
Or let a person do it: ProfileRescue checks your listing and website against each guideline, ranks the likely causes for your case and writes the appeal text plus an evidence checklist, in English and Spanish, as a PDF for €29 (launch price, €49 from 1 Dec 2026). We cannot reinstate profiles or remove reviews, and we say so plainly.
What Google's guidelines say
- Use a number that connects to your individual location as directly as possible. Use a local number instead of a central call centre helpline when you can.
- Do not use numbers or URLs that redirect or refer users to landing pages other than your business's own, including social media pages.
- The number must be under the business's direct control.
- Premium-rate numbers are not acceptable, whatever the rate.
Source: Guidelines for representing your business on Google, section "Website & phone".
Common ways owners break it
- A lead-generation or agency number that forwards to several businesses.
- One shared number on many profiles in different towns.
- A number from a directory or answering service you cannot move.
- A phone number that differs from the one on your website, invoices and van.
Fix it
- Put a number you own, ideally a local landline or mobile for that location, on the profile and on your website.
- Remove other businesses' or agencies' numbers.
- Keep a recent phone bill in the business name: Google can ask for documents that match the profile.
How to appeal once the cause is fixed
- Fix the cause on the profile first. Google says the name and address on your profile must match the name and address on your documents (Fix suspended or disabled profiles).
- Gather proof Google lists as examples: business registration, business licence, tax certificate, utility bill. Photos of permanent signage and of the premises help.
- Open the appeals tool from your profile. It shows the date, the reason, a link to the policy and whether the decision can be appealed.
- Submit once, carefully. Google says "Appeals can only be submitted once", and the evidence form has to be completed within 60 minutes of starting it.
- Do not create a new profile while you wait. Google tells owners not to.
Step-by-step wording: what to write in the appeal (template + evidence checklist).
FAQ
Can I use call tracking at all?
Google's guidelines ask for a number that connects directly to your location and is under your direct control. A number that redirects to someone else's landing page or service is not allowed.
Can I list a second number?
Google says additional numbers are fine on your Business Profile website.
Is a premium number OK if the rate is low?
No. Google says premium-rate numbers are not acceptable regardless of the rate.
Sources
- Google, Guidelines for representing your business on Google
- Google, Fix suspended or disabled profiles
- Google, Business Profile restrictions for policy violations
Read on 24 Oct 2026. Google changes these pages; if something here disagrees with Google's current text, Google wins. Revunda is not affiliated with Google.
All ProfileRescue fix guides
Free tool: Free risk checker
Suspended: by cause: Suspended: the full guide · Keywords in the name · Address problems · Virtual office · Service-area business · Duplicate listings · Suspended after an edit · Categories · What to write in the appeal
Other profile problems: Appeal rejected · Reviews disappeared · Video verification failed · Not showing on Maps · Disabled vs suspended · Verification pending · Not eligible · Owner access lost · Fake reviews warning · Reviews restricted · Google changed my info · Edit not approved · Account restricted · Moved location · Remove a Google review · Review report rejected · Review extortion · Competitor fake reviews · Marked permanently closed · Name change or new owner · Practitioner profiles
Suspended: by trade: Locksmith · Garage door company · Plumber · HVAC company · Electrician · Moving company · Water damage restoration company · Pest control company · Roofing company · Law firm or lawyer