You moved to a new address

Getting a move wrong is a common way to end up with duplicates, a re-verification request or a rejected edit. Google's rules depend on what kind of business you are.

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Most businesses: update the address

Google says that if your business relocates, "do not create a new Business Profile for the new location. Instead, update the existing profile with the new address" (Resolve duplicate profiles & ownership issues). Google also says that if you move to a new address after the profile is verified, you must verify again (Edit your Business Profile).

Restaurants, hotels and venues: a new profile

Google's policy page says location edits "will be rejected for businesses whose physical identity is directly tied to customer experience (e.g., dining, lodging, or entertainment venues)". For those, Google says: "mark the existing profile as permanently closed and create a new Business Profile at the new location" (Business Profile policies).

Not moved, just a wrong address

Google: "If your business has not moved and you need to fix an incorrect address, you must contact us."

A clean move, step by step

  1. Get proof for the new address first: a lease or utility bill in the business name, and permanent signage.
  2. Update the address once (or follow the venue rule above). Don't change the name or category at the same time.
  3. Complete re-verification with whatever method Google offers.
  4. Update your website and other listings the same day, so Google's sources agree.
  5. Don't leave the old and new locations live as two open profiles for the same business. Google says multiple profiles for the same business are against its policies.

FAQ

Should I create a new Google profile when I move?

For most businesses, no: Google says to update the existing profile with the new address. Google's exception is venues like restaurants, hotels and entertainment venues.

Will I keep my reviews after moving?

Updating the existing profile keeps it as the same profile. For venues that must mark the old profile closed, the new profile starts fresh.

Do I need to verify again after moving?

Google says that if you move your business to a new address after it is verified, you must verify your business again.

Sources

Read on 24 Oct 2026. Google changes these pages; if something here disagrees with Google's current text, Google wins. Revunda is not affiliated with Google.

All ProfileRescue fix guides

Free tool: Free risk checker

Suspended: by cause: Suspended: the full guide · Keywords in the name · Address problems · Virtual office · Service-area business · Duplicate listings · Suspended after an edit · What to write in the appeal

Other profile problems: Appeal rejected · Reviews disappeared · Video verification failed · Not showing on Maps · Disabled vs suspended · Verification pending · Not eligible · Owner access lost · Fake reviews warning · Reviews restricted · Google changed my info · Edit not approved · Account restricted

Suspended: by trade: Locksmith · Garage door company · Plumber · HVAC company · Electrician · Moving company · Water damage restoration company · Pest control company · Roofing company · Law firm or lawyer

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