Suspended because of your address
Address problems come up again and again in Google's guidelines. Google wants a real place where you meet customers in person, or a hidden address if you travel to them. Anything in between is a risk.
Not sure which rule you broke?
Start with the free suspension risk checker: answer 13 quick questions and get a risk score plus the Google rule and fix guide behind each point. Nothing is sent to us.
Or let a person do it: ProfileRescue checks your listing and website against each guideline, ranks the likely causes for your case and writes the appeal text plus an evidence checklist, in English and Spanish, as a PDF for €29 (launch price, €49 from 1 Dec 2026). We cannot reinstate profiles or remove reviews, and we say so plainly.
What the guidelines require
- Use a precise, accurate address for your location. Google says P.O. boxes and mailboxes at remote locations are not acceptable (Guidelines for representing your business on Google).
- The business must make in-person contact with customers during its stated hours, at the address or by travelling to them.
- The business should have permanent, fixed signage at the address.
- One profile per physical location. If you have several real locations, each can have its own profile; a second profile for the same place cannot.
Common address mistakes
- A mailbox-store address shown as a "suite".
- A home address shown publicly for a business that only visits customers (it should be hidden; see service-area business rules).
- A virtual office or coworking desk without staff and signage (see virtual office rules).
- Extra words in the address lines, such as services or keywords.
- The map pin dropped on the wrong building or on a different business.
What evidence proves the address
Google's suspension help lists business registration, licence, tax certificate and utility bill as examples, and says the name and address must match the profile. Good photos show the sign at the address and the street, so the place can be recognised. If Google asks for a video, its video verification rules expect the location, permanent signage and proof that you manage the place, in one continuous recording.
How to appeal once the cause is fixed
- Fix the cause on the profile first. Google says the name and address on your profile must match the name and address on your documents (Fix suspended or disabled profiles).
- Gather proof Google lists as examples: business registration, business licence, tax certificate, utility bill. Photos of permanent signage and of the premises help.
- Open the appeals tool from your profile. It shows the date, the reason, a link to the policy and whether the decision can be appealed.
- Submit once, carefully. Google says "Appeals can only be submitted once", and the evidence form has to be completed within 60 minutes of starting it.
- Do not create a new profile while you wait. Google tells owners not to.
Step-by-step wording: what to write in the appeal (template + evidence checklist).
FAQ
Can I use my home address?
Yes, if customers come to your home, or if you are a service-area business and hide the address. Google's example of a business that should hide its address is a plumber who works from home.
Is a suite number at a mailbox store allowed?
No. Google says P.O. boxes and mailboxes at remote locations are not acceptable.
I moved. Is that a problem?
Moving is allowed, but update the address and expect to verify again. Your evidence should show the new address under the same name.
Sources
- Google, Guidelines for representing your business on Google
- Google, Fix suspended or disabled profiles
- Google, Verify your business with a video recording
Read on 24 Oct 2026. Google changes these pages; if something here disagrees with Google's current text, Google wins. Revunda is not affiliated with Google.
All ProfileRescue fix guides
Free tool: Free risk checker
Suspended: by cause: Suspended: the full guide · Keywords in the name · Virtual office · Service-area business · Duplicate listings · Suspended after an edit · What to write in the appeal
Other profile problems: Appeal rejected · Reviews disappeared · Video verification failed · Not showing on Maps · Disabled vs suspended · Verification pending · Not eligible · Owner access lost · Fake reviews warning · Reviews restricted · Google changed my info · Edit not approved · Account restricted · Moved location
Suspended: by trade: Locksmith · Garage door company · Plumber · HVAC company · Electrician · Moving company · Water damage restoration company · Pest control company · Roofing company · Law firm or lawyer