Google Business Profile fix guides

Free guides based only on Google's own help pages. Pick the one that matches your problem, or start with the free self-check.

Free tool

• Google Business Profile suspension risk checker
  Free Google Business Profile suspension risk checker: 13 quick questions and a business-name check against Google's published guidelines give a 0–100 risk score and the fix guide for each rule. Runs in your browser.

Suspended: by cause

• Google Business Profile suspended: what to do
  The full guide: what a suspension means, common causes, evidence and appeal.
• Suspended for keywords in your business name
  Added your city, service or "24/7" to your Google Business Profile name? Google's guidelines say that can get the profile suspended. What counts, what to change, and how to appeal.
• Suspended because of your address
  Google suspended your Business Profile over the address? What Google's guidelines allow and don't: P.O. boxes, mailboxes, shared addresses, signage, and how to prove a real location.
• Suspended for a virtual office or coworking address
  Is a virtual office or coworking space allowed on Google Business Profile? Google's guidelines say virtual offices are ineligible unless staffed. What that means and how to fix your profile.
• Service-area business suspended
  Plumbers, cleaners, locksmiths and other businesses that visit customers have their own Google Business Profile rules. What a service-area business must do, and how to fix a suspension.
• Suspended for duplicate listings
  Two Google Business Profiles for the same business can lead to a suspension. Google's rules on duplicates, departments and practitioners, and how to clean up before you appeal.
• Suspended right after an edit
  Your Google Business Profile was suspended right after you changed the name, address, category or phone? Why edits get reviewed, what Google says about re-verification, and what to do now.
• What to write in a Google Business Profile appeal
  Template and evidence checklist.

Other profile problems

• Reinstatement request rejected
  Google denied your Business Profile appeal? What "Not approved" means, how to request an additional review with new evidence, the EEA redress options, and what not to do next.
• Your Google reviews disappeared
  Google reviews missing or deleted from your Business Profile? Google's own reasons: delays, policy removals, profile changes, fake-engagement restrictions. What you can and can't get back.
• Video verification failed
  Your Google Business Profile video verification was rejected? Exactly what Google asks you to show, for storefronts and service-area businesses, common rejection reasons, and how to retry.
• Your profile is not showing on Google Maps
  Your Google Business Profile doesn't appear on Maps or in local search? Check whether it is suspended, unverified or just ranking low, using Google's own explanation of how local ranking works.
• Disabled or suspended: which one is your profile?
  Your Google Business Profile says "disabled" or "suspended"? What Google says each one means, why profiles get disabled, and the appeal path for both.
• Verification pending or stuck
  Google Business Profile stuck on "verification pending"? Google's own timings (5 business days, 14-day postcards, 30-day codes), what breaks a pending verification, and the next step.
• Your business is "not eligible" for a Business Profile
  Google says your business isn't eligible for a Business Profile? The exact eligibility rules Google publishes, which businesses are excluded, and what you can change.
• Lost owner access, or the profile was taken over
  Someone else owns your Google Business Profile, an old agency won't hand it back, or a stranger got access? Google's request-ownership process, the 3-day and 7-day rules, and how to lock it down.
• The "fake reviews removed" warning, and review gating
  Google put a warning on your Business Profile that fake reviews were removed? Why it happens, what counts as fake engagement (including review gating and discounts for reviews), and how to appeal.
• New reviews blocked or reviews turned off
  Customers can't leave a Google review on your Business Profile, or reviews were turned off? The restriction types Google describes, which ones you can appeal, and what to check.
• Google changed your hours, name or other info
  Wrong hours, name or phone on your Google Business Profile that you never entered? How "Google updates" and suggested edits work, the 4-day window, and how to stop them coming back.
• Your edit is pending or not approved
  Changed your Google Business Profile and the edit is stuck on pending or was not approved? Google's review times, the edits it rejects (identity and location changes), and what to try.
• Account restricted: all your profiles are suspended
  Every Business Profile in your Google account was suspended at the same time, or you can't create or claim profiles? That is an account restriction. What Google says causes it and the order to appeal in.
• You moved to a new address
  Moving your business and worried about your Google Business Profile? What Google says to do for most businesses, the exception for restaurants, hotels and venues, and why the profile may need re-verifying.

Suspended: by trade

• Locksmith: Google Business Profile suspended
  Google suspended your locksmith profile? The guidelines locksmiths break most often, the extra screening Google publishes for the trade, the evidence to collect and how to appeal.
• Garage door company: Google Business Profile suspended
  Google suspended your garage door company profile? The guidelines garage door companies break most often, the extra screening Google publishes for the trade, the evidence to collect and how to appeal.
• Plumber: Google Business Profile suspended
  Google suspended your plumber profile? The guidelines plumbers break most often, the extra screening Google publishes for the trade, the evidence to collect and how to appeal.
• HVAC company: Google Business Profile suspended
  Google suspended your hvac company profile? The guidelines HVAC companies break most often, the extra screening Google publishes for the trade, the evidence to collect and how to appeal.
• Electrician: Google Business Profile suspended
  Google suspended your electrician profile? The guidelines electricians break most often, the extra screening Google publishes for the trade, the evidence to collect and how to appeal.
• Moving company: Google Business Profile suspended
  Google suspended your moving company profile? The guidelines moving companies break most often, the extra screening Google publishes for the trade, the evidence to collect and how to appeal.
• Water damage restoration company: Google Business Profile suspended
  Google suspended your water damage restoration company profile? The guidelines water damage companies break most often, the extra screening Google publishes for the trade, the evidence to collect and how to appeal.
• Pest control company: Google Business Profile suspended
  Google suspended your pest control company profile? The guidelines pest control companies break most often, the extra screening Google publishes for the trade, the evidence to collect and how to appeal.
• Roofing company: Google Business Profile suspended
  Google suspended your roofing company profile? The guidelines roofers break most often, the extra screening Google publishes for the trade, the evidence to collect and how to appeal.
• Law firm or lawyer: Google Business Profile suspended
  Google suspended your law firm or lawyer profile? The guidelines lawyers break most often, the extra screening Google publishes for the trade, the evidence to collect and how to appeal.

Sources

• Google, Guidelines for representing your business on Google
• Google, Fix suspended or disabled profiles
• Google, Verify your business on Google
• Google, Verify your business with a video recording
• Google, Fix missing reviews

Read on 24 Oct 2026. Google changes these pages; if something here disagrees with Google's current text, Google wins. Revunda is not affiliated with Google.

All ProfileRescue fix guides

Free tool: Free risk checker

Suspended: by cause: Suspended: the full guide · Keywords in the name · Address problems · Virtual office · Service-area business · Duplicate listings · Suspended after an edit · What to write in the appeal

Other profile problems: Appeal rejected · Reviews disappeared · Video verification failed · Not showing on Maps · Disabled vs suspended · Verification pending · Not eligible · Owner access lost · Fake reviews warning · Reviews restricted · Google changed my info · Edit not approved · Account restricted · Moved location

Suspended: by trade: Locksmith · Garage door company · Plumber · HVAC company · Electrician · Moving company · Water damage restoration company · Pest control company · Roofing company · Law firm or lawyer