Suspended for duplicate listings
Google allows one profile per real location. Duplicates often appear by accident: an old owner, an agency, a second Google account, or a "new" profile created after a suspension.
Not sure which rule you broke?
Start with the free suspension risk checker: answer 13 quick questions and get a risk score plus the Google rule and fix guide behind each point. Nothing is sent to us.
Or let a person do it: ProfileRescue checks your listing and website against each guideline, ranks the likely causes for your case and writes the appeal text plus an evidence checklist, in English and Spanish, as a PDF for €29 (launch price, €49 from 1 Dec 2026). We cannot reinstate profiles or remove reviews, and we say so plainly.
What Google allows
- One profile per physical location (Guidelines for representing your business on Google).
- Separate profiles for departments of some organisations only when each has its own customer-facing operation and category, as the guidelines describe.
- Individual practitioners (doctors, lawyers, real estate agents) can have their own profile in some cases. If a practice has only one public-facing practitioner, Google says the practice and the practitioner should share one profile.
What usually goes wrong
- A second profile created after the first was suspended. Google's suspension help says not to create a new profile.
- One profile per service ("Joe's Plumbing", "Joe's Drain Cleaning") at the same address.
- One profile per city for a business that only has one base.
- An old profile from a previous owner or agency that nobody manages.
Clean-up order
- List every profile that shows your name, phone or address in Maps.
- Decide which one is the real one (usually the oldest one with the most reviews).
- Mark the others as duplicates or ask Google to remove them, through the profile's own options or Google support.
- Only then appeal the real one, with evidence of the single real location.
How to appeal once the cause is fixed
- Fix the cause on the profile first. Google says the name and address on your profile must match the name and address on your documents (Fix suspended or disabled profiles).
- Gather proof Google lists as examples: business registration, business licence, tax certificate, utility bill. Photos of permanent signage and of the premises help.
- Open the appeals tool from your profile. It shows the date, the reason, a link to the policy and whether the decision can be appealed.
- Submit once, carefully. Google says "Appeals can only be submitted once", and the evidence form has to be completed within 60 minutes of starting it.
- Do not create a new profile while you wait. Google tells owners not to.
Step-by-step wording: what to write in the appeal (template + evidence checklist).
FAQ
Can I have a profile for each service I offer?
No. Services belong in the services list and categories of one profile per location.
My agency made a second profile. Is that my fault?
Google judges the profiles, not who made them. Remove duplicates and keep the one that matches your real location.
I manage 10+ profiles that were suspended together. Is there a faster route?
Google's suspension help mentions a bulk appeal option for 10 or more profiles.
Sources
- Google, Guidelines for representing your business on Google
- Google, Fix suspended or disabled profiles
Read on 24 Oct 2026. Google changes these pages; if something here disagrees with Google's current text, Google wins. Revunda is not affiliated with Google.
All ProfileRescue fix guides
Free tool: Free risk checker
Suspended: by cause: Suspended: the full guide · Keywords in the name · Address problems · Virtual office · Service-area business · Suspended after an edit · What to write in the appeal
Other profile problems: Appeal rejected · Reviews disappeared · Video verification failed · Not showing on Maps · Disabled vs suspended · Verification pending · Not eligible · Owner access lost · Fake reviews warning · Reviews restricted · Google changed my info · Edit not approved · Account restricted · Moved location
Suspended: by trade: Locksmith · Garage door company · Plumber · HVAC company · Electrician · Moving company · Water damage restoration company · Pest control company · Roofing company · Law firm or lawyer