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ZARA app reviews: what users complain about

We ran Revunda on 300 of the most recent public App Store reviews of ZARA (Shopping, by Industria de Diseno Textil, S.A.) from 2 storefronts, dated 2025-09-21 to 2026-10-21. Average rating in this sample: 2.89★. Its all-time US App Store rating is 4.8★ from 413K ratings. 147 reviews contained a complaint; the biggest theme was bugs (50%).

Building a shopping app? 147 of these ZARA reviews contained a complaint, led by bugs (50%). Get the same analysis of your own app: paste your App Store link at checkout and the PDF (complaint themes, severity, version trends, 10 ranked fixes) arrives within 24–48 h.
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Complaint categories

Category	Reviews	Share of complaints	Avg severity (0–3)
Bugs	73	50%	2.4
UX / design	71	48%	2.1
Feature requests	41	28%	2.0
Performance	29	20%	2.3
Pricing / subscription	22	15%	2.1
Crashes / freezes	16	11%	2.7

A review can count in several categories, so shares add up to more than 100%. Severity is the AI's estimate of how bad the problem is for the user.

Top issues, ranked by reviews × severity

Simplify navigation: 53 complaining reviews, avg severity 2.2/3. What to do: Run a quick usability test on the screens users mention; remove extra taps and pop-ups.
“The app is hard to navigate. I find things through google searches that don’t come up on the site. I would buy more if it wasn’t such a hassle.” (3★, v18.6.1, US)
Answer support requests: 28 complaining reviews, avg severity 2.1/3. What to do: Add an in-app contact option and reply to these App Store reviews; Apple lets developers respond publicly.
“I ordered an over price outfit for my baby’s first birthday. I literally planned the decorations around the damn outfit. They sent the wrong size. I double checked what I ordered and they sent the wrong item. The party is Sunday, and I can’t get it shipped in…” (2★, v18.9. 0, US)
Fix login / account access: 16 complaining reviews, avg severity 2.4/3. What to do: Audit the sign-in flow (SSO, password reset, verification emails) on the latest version; add clear error messages.
“App won’t let me progress pass checkout. Can’t sign in, create an account, or link to Gmail. Have $200 of items I’m trying to buy and I can’t progress. Bye Zara.” (2★, v18.11.0, US)
Ship the most requested feature: 15 complaining reviews, avg severity 1.8/3. What to do: Read the quotes below for the exact request; consider a public roadmap.
“Scrolling right shouldn’t be a different product. Add return back button, I don’t want to tap x 20 times to get to where I was. When on product page, do not hide the home button. Allow product reviews like any other site/app. I can keep going but it’s your job…” (2★, v18.24.3, US)
Soften the redesign backlash: 14 complaining reviews, avg severity 1.9/3. What to do: Explain the change in-app, restore the most-missed option, or offer a setting for the old behaviour.
“Without a doubt, the worst shopping app I’ve ever used. The Zara app is an absolute mess. It’s slow, glitchy, confusing, and seems to have been designed by people who have never actually used it themselves. Finding anything is like trying to solve a puzzle. T…” (1★, v18.10.3, GB)
Fix in-use crashes and freezes: 11 complaining reviews, avg severity 2.5/3. What to do: Match quoted actions to crash reports; ship a hotfix for the top stack trace.
“After some updates apps keeps crashing all the time while browsing or it’s scrolling up instead of down and than just freeze” (1★, v18.27.0, GB)

Rating by app version (newest first)

Version	Reviews	Avg stars	Share with a complaint
18.24.5	3	2.7	33%
18.24.3	6	3.2	50%
18.24.1	4	5.0	0%

Versions with fewer than 3 reviews in the sample are left out.

FAQ

What do users complain about most in ZARA?

In 300 recent App Store reviews (2025-09-21 to 2026-10-21), the most common complaint theme was bugs (50% of complaining reviews), and the top specific issue was “simplify navigation” (53 reviews).

How many ZARA reviews are negative?

147 of 300 recent reviews (49%) contained a complaint. Average rating in this sample: 2.89★. Its all-time US App Store rating is 4.8★ from 413K ratings.

Can I get the same report for my own app?

Yes. Paste your App Store or Google Play link at revunda.xyz/apps/ and you get the full PDF (up to 300 recent reviews, 7 categories, 18 specific issues, version trend, 10 ranked fixes) within 24–48 hours. A free mini check shows the top 3 themes in seconds.

How to read this

Apple's public feed only shows recent reviews, so this is a snapshot of the last weeks or months, not the app's full history. Popular apps attract complaints in proportion to their size; the useful part is which issues repeat. Generated 21 October 2026. We have no relationship with Industria de Diseno Textil, S.A..

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