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ZARA vs H&M vs SHEIN: which app has fewer problems?
We compared 300 recent App Store reviews of ZARA, 300 recent App Store reviews of H&M and 300 recent App Store reviews of SHEIN, each classified by AI into 7 complaint themes (samples from up to 6 storefronts, latest review 2026-10-22). SHEIN has the fewest complaints overall: 27% of its recent reviews contain a complaint, vs 49% for ZARA and 32% for H&M.
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Ratings at a glance
| App | All-time US rating | Ratings | Avg in our sample | Reviews analysed | Reviews with a complaint | Sample dates |
|---|---|---|---|---|---|---|
| ZARA | 4.8★ | 413K | 2.89★ | 300 | 49% | 2025-09-21 – 2026-10-21 (396 d) |
| H&M | 4.8★ | 243K | 3.74★ | 300 | 32% | 2024-04-21 – 2026-10-22 (915 d) |
| SHEIN | 4.7★ | 4M | 3.78★ | 300 | 27% | 2026-09-30 – 2026-10-22 (23 d) |
Complaint themes side by side
Share of all analysed reviews that mention each theme (review count in brackets). Bold = lowest. A review can mention several themes.
| Theme | ZARA | H&M | SHEIN |
|---|---|---|---|
| Bugs | 24% (73) | 20% (60) | 14% (43) |
| Crashes / freezes | 5% (16) | 7% (20) | 7% (21) |
| Performance | 10% (29) | 7% (22) | 3% (8) |
| UX / design | 24% (71) | 9% (27) | 3% (8) |
| Pricing / subscription | 7% (22) | 7% (22) | 12% (37) |
| Ads | 0% (0) | 0% (0) | 1% (4) |
| Feature requests | 14% (41) | 15% (46) | 3% (9) |
Verdict: which one has fewer problems?
Across the latest 900 App Store reviews we collected, SHEIN has the lowest share of reviews with a complaint (27%) and ZARA the highest (49%). The biggest single difference is in UX / design complaints: 24% of ZARA reviews mention them, vs 3% for SHEIN. Each app's own biggest complaint theme: ZARA, bugs (73 reviews); H&M, bugs (60 reviews); SHEIN, bugs (43 reviews). Average star rating in the samples ranges from 2.89★ (ZARA) to 3.78★ (SHEIN). Time span of each sample: ZARA 396 days (2025-09-21 to 2026-10-21); H&M 915 days (2024-04-21 to 2026-10-22); SHEIN 23 days (2026-09-30 to 2026-10-22). Because SHEIN's sample covers a much shorter period, a single recent update or outage weighs more heavily in its numbers. Samples that reach back many months (fewer reviews per day) show long-running issues rather than the effect of one recent update.
- Fewer bug problems: SHEIN, 14% of its reviews vs 24% for ZARA.
- Crash and freeze complaints: roughly tied (ZARA 5%, H&M 7%, SHEIN 7% of reviews).
- Fewer performance (slowness, battery, storage) problems: SHEIN, 3% of its reviews vs 10% for ZARA.
- Fewer UX / design problems: SHEIN, 3% of its reviews vs 24% for ZARA.
- Fewer pricing and subscription problems: ZARA, 7% of its reviews vs 12% for SHEIN.
- Ad complaints: roughly tied (ZARA 0%, H&M 0%, SHEIN 1% of reviews).
- Fewest feature requests: SHEIN, 3% of its reviews vs 15% for H&M.
Gaps under 3 percentage points are called a tie. Samples are recent reviews only, so this is a snapshot of current problems, not all-time quality.
Top 3 specific issues for each app
ZARA
- Simplify navigation (53 reviews, severity 2.2/3)
- Answer support requests (28 reviews, severity 2.1/3)
- Fix login / account access (16 reviews, severity 2.4/3)
Biggest theme: bugs. Free PDF
FAQ
Which has fewer problems overall: ZARA, H&M or SHEIN?
In the most recent App Store reviews we analysed, SHEIN had the lowest share of reviews with a complaint (27% of 300) and ZARA the highest (49% of 300). ZARA: 147 of 300; H&M: 96 of 300; SHEIN: 80 of 300.
Which has fewer bug complaints: ZARA, H&M or SHEIN?
SHEIN. ZARA: 73 of 300 recent reviews (24%); H&M: 60 of 300 recent reviews (20%); SHEIN: 43 of 300 recent reviews (14%).
Which has fewer crash and freeze complaints: ZARA, H&M or SHEIN?
In our samples they are roughly tied: ZARA: 16 of 300 recent reviews (5%); H&M: 20 of 300 recent reviews (7%); SHEIN: 21 of 300 recent reviews (7%).
Which has fewer pricing and subscription complaints: ZARA, H&M or SHEIN?
ZARA. ZARA: 22 of 300 recent reviews (7%); H&M: 22 of 300 recent reviews (7%); SHEIN: 37 of 300 recent reviews (12%).
Which has fewer ad complaints: ZARA, H&M or SHEIN?
In our samples they are roughly tied: ZARA: 0 of 300 recent reviews (0%); H&M: 0 of 300 recent reviews (0%); SHEIN: 4 of 300 recent reviews (1%).
Which is rated higher on the App Store: ZARA, H&M or SHEIN?
All-time US App Store ratings: ZARA 4.8★ from 413K ratings; H&M 4.8★ from 243K ratings; SHEIN 4.7★ from 4M ratings. H&M is highest, but all-time ratings move slowly; the recent-review samples above show current problems.
How recent is this ZARA vs H&M vs SHEIN data?
Each sample is the most recent public App Store reviews we could collect (from up to 6 storefronts): ZARA: 300 reviews over 396 days (2025-09-21 to 2026-10-21); H&M: 300 reviews over 915 days (2024-04-21 to 2026-10-22); SHEIN: 300 reviews over 23 days (2026-09-30 to 2026-10-22). It is a snapshot of current problems, not all-time quality.
What is the most common complaint about ZARA, H&M and SHEIN?
ZARA: bugs (73 of 300 reviews), top-ranked fix: “simplify navigation”; H&M: bugs (60 of 300 reviews), top-ranked fix: “ship the most requested feature”; SHEIN: bugs (43 of 300 reviews), top-ranked fix: “fix crash on launch”.
Full reports
- ZARA reviews: top complaints and what users want fixed
- H&M reviews: top complaints and what users want fixed
- SHEIN reviews: top complaints and what users want fixed
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