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Ulta Beauty app reviews: what users complain about
We ran Revunda on 300 of the most recent public App Store reviews of Ulta Beauty: Makeup & Skincare (Beauty, by Ulta Salon, Cosmetics & Fragrance, Inc) from 1 storefronts, dated 2026-09-01 to 2026-10-22. Average rating in this sample: 3.23★. Its all-time US App Store rating is 4.9★ from 2.5M ratings. 110 reviews contained a complaint; the biggest theme was bugs (84%).
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Complaint categories
| Category | Reviews | Share of complaints | Avg severity (0–3) |
|---|---|---|---|
| Bugs | 92 | 84% | 2.4 |
| Performance | 30 | 27% | 2.3 |
| Crashes / freezes | 23 | 21% | 2.6 |
| UX / design | 23 | 21% | 2.1 |
| Feature requests | 22 | 20% | 2.1 |
| Pricing / subscription | 22 | 20% | 2.2 |
| Ads | 1 | 1% | 1.5 |
A review can count in several categories, so shares add up to more than 100%. Severity is the AI's estimate of how bad the problem is for the user.
Top issues, ranked by reviews × severity
- Answer support requests: 36 complaining reviews, avg severity 2.1/3. What to do: Add an in-app contact option and reply to these App Store reviews; Apple lets developers respond publicly.
“They have the worst customer service. I called because their system made an error and it didn’t apply some discounts. And they didn’t help me even though the system was the one who made the error not me. I had to go return the product go out of a way to do cer…” (1★, v10.16, US) - Fix login / account access: 24 complaining reviews, avg severity 2.5/3. What to do: Audit the sign-in flow (SSO, password reset, verification emails) on the latest version; add clear error messages.
“This app is amazing to shop with even if you don’t have an account but the bad thing is that i had to sign in so many times and it still didn’t work it said it sent me a code but it never did and I tried re signing in too many times to count and there is an ar…” (3★, v10.17, US) - Fix in-use crashes and freezes: 13 complaining reviews, avg severity 2.6/3. What to do: Match quoted actions to crash reports; ship a hotfix for the top stack trace.
“It is very handy to have an app but it constantly crashes and freezes. It is really frustrating as it’s happened multiple times when I’ve attempted to check out” (2★, v10.16, US) - Simplify navigation: 15 complaining reviews, avg severity 2.1/3. What to do: Run a quick usability test on the screens users mention; remove extra taps and pop-ups.
“Impossible to navigate, the app is always down. Once I get in it’s so confusing to navigate, I don’t like the app.” (1★, v10.17, US) - Speed up loading: 13 complaining reviews, avg severity 2.4/3. What to do: Profile cold start and the slowest screens on older devices; cache content.
“The website will not load whenever I try to book an appointment. Super frustrating!!!” (1★, v10.16, US) - Fix crash on launch: 7 complaining reviews, avg severity 2.9/3. What to do: Check crash logs (Xcode Organizer / Crashlytics) for the affected version and device models first.
“App does not work, always gives the message “too many redirects”. App has been used on several devices and I am never able to use it. Deleting the app, will have to use the website. Disappointed” (1★, v10.16, US)
Rating by app version (newest first)
| Version | Reviews | Avg stars | Share with a complaint |
|---|---|---|---|
| 10.17 | 110 | 3.4 | 34% |
| 10.16 | 183 | 3.2 | 37% |
| 10.14.1 | 5 | 1.2 | 100% |
Versions with fewer than 3 reviews in the sample are left out.
FAQ
What do users complain about most in Ulta Beauty?
In 300 recent App Store reviews (2026-09-01 to 2026-10-22), the most common complaint theme was bugs (84% of complaining reviews), and the top specific issue was “answer support requests” (36 reviews).
How many Ulta Beauty reviews are negative?
110 of 300 recent reviews (37%) contained a complaint. Average rating in this sample: 3.23★. Its all-time US App Store rating is 4.9★ from 2.5M ratings.
Can I get the same report for my own app?
Yes. Paste your App Store or Google Play link at revunda.xyz/apps/ and you get the full PDF (up to 300 recent reviews, 7 categories, 18 specific issues, version trend, 10 ranked fixes) within 24–48 hours. A free mini check shows the top 3 themes in seconds.
How to read this
Apple's public feed only shows recent reviews, so this is a snapshot of the last weeks or months, not the app's full history. Popular apps attract complaints in proportion to their size; the useful part is which issues repeat. Generated 22 October 2026. We have no relationship with Ulta Salon, Cosmetics & Fragrance, Inc.
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