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Sephora app reviews: what users complain about
We ran Revunda on 300 of the most recent public App Store reviews of Sephora US: Makeup & Skincare (Beauty, by Sephora USA, Inc) from 2 storefronts, dated 2025-12-23 to 2026-10-16. Average rating in this sample: 2.23★. Its all-time US App Store rating is 4.9★ from 426K ratings. 211 reviews contained a complaint; the biggest theme was bugs (82%).
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Complaint categories
| Category | Reviews | Share of complaints | Avg severity (0–3) |
|---|---|---|---|
| Bugs | 172 | 82% | 2.3 |
| Performance | 62 | 29% | 2.5 |
| Crashes / freezes | 56 | 27% | 2.7 |
| Feature requests | 54 | 26% | 1.9 |
| UX / design | 51 | 24% | 1.9 |
| Pricing / subscription | 13 | 6% | 2.2 |
A review can count in several categories, so shares add up to more than 100%. Severity is the AI's estimate of how bad the problem is for the user.
Top issues, ranked by reviews × severity
- Fix login / account access: 51 complaining reviews, avg severity 2.5/3. What to do: Audit the sign-in flow (SSO, password reset, verification emails) on the latest version; add clear error messages.
“Why am I required to sign in to my account in order to make a purchase? I don’t have access to the email I used when I was like 13 for my ‘beauty insider.’ When you purchase in store they ask for your number for your points so I don’t understand the inconsiste…” (1★, v26.15, US) - Fix in-use crashes and freezes: 40 complaining reviews, avg severity 2.6/3. What to do: Match quoted actions to crash reports; ship a hotfix for the top stack trace.
“The app is mediocre at best, I have constant issues with it. Namely when I want to checkout the entire app freezes and crashes anytime I’m in the cart. I can close and reopen the app but it continues to crash at checkout. I have the app updated and I’ve uninst…” (1★, v26.12.1, CA) - Soften the redesign backlash: 30 complaining reviews, avg severity 1.9/3. What to do: Explain the change in-app, restore the most-missed option, or offer a setting for the old behaviour.
“Since the app has changed, some features really scks, as the favorites list; it you look at an item and want to go back to the list, where you WERE, it will bring you instead, back at the beginning of the list. 🙄 If you delete an item from the favorites list,…” (3★, v26.12.1, CA) - Ship the most requested feature: 31 complaining reviews, avg severity 1.7/3. What to do: Read the quotes below for the exact request; consider a public roadmap.
“Please make editing your “loves” list easier and more user friendly. I should be able to delete multiple items from my list at one time instead of one item at a time. It is also annoying that after each delete it scrolls all the way back to the beginning inste…” (3★, v26.1, US) - Speed up loading: 21 complaining reviews, avg severity 2.5/3. What to do: Profile cold start and the slowest screens on older devices; cache content.
“Tired to take advantage of the 8/25 app day m, but after multiple attempts to select items and make a purchase I was unable to because of the app. Images not loading, list of color selections not loading, attempting to purchase and NOT LOADING. I’m more than d…” (1★, v26.16.1, US) - Fix features broken by the latest update: 21 complaining reviews, avg severity 2.0/3. What to do: Add regression tests for the features users name in these reviews before the next release.
“Used to use this app but two updates ago it started crashing every time I tried to view my cart. I can’t buy anything anymore. Bummer.” (2★, v26.3, US)
Rating by app version (newest first)
| Version | Reviews | Avg stars | Share with a complaint |
|---|---|---|---|
| 26.20 | 6 | 2.0 | 50% |
| 26.19 | 8 | 1.4 | 100% |
| 26.18.1 | 10 | 2.9 | 60% |
| 26.18 | 3 | 1.0 | 67% |
| 26.17.2 | 4 | 1.0 | 50% |
| 26.17.1 | 3 | 2.7 | 67% |
Versions with fewer than 3 reviews in the sample are left out.
FAQ
What do users complain about most in Sephora?
In 300 recent App Store reviews (2025-12-23 to 2026-10-16), the most common complaint theme was bugs (82% of complaining reviews), and the top specific issue was “fix login / account access” (51 reviews).
How many Sephora reviews are negative?
211 of 300 recent reviews (70%) contained a complaint. Average rating in this sample: 2.23★. Its all-time US App Store rating is 4.9★ from 426K ratings.
Can I get the same report for my own app?
Yes. Paste your App Store or Google Play link at revunda.xyz/apps/ and you get the full PDF (up to 300 recent reviews, 7 categories, 18 specific issues, version trend, 10 ranked fixes) within 24–48 hours. A free mini check shows the top 3 themes in seconds.
How to read this
Apple's public feed only shows recent reviews, so this is a snapshot of the last weeks or months, not the app's full history. Popular apps attract complaints in proportion to their size; the useful part is which issues repeat. Generated 16 October 2026. We have no relationship with Sephora USA, Inc.
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