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Sephora vs Ulta Beauty: which app has fewer problems?

We compared 300 recent App Store reviews of Sephora and 300 recent App Store reviews of Ulta Beauty, each classified by AI into 7 complaint themes (samples from up to 6 storefronts, latest review 2026-10-22). Ulta Beauty has the fewest complaints overall: 37% of its recent reviews contain a complaint, vs 70% for Sephora.

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Ratings at a glance

App	All-time US rating	Ratings	Avg in our sample	Reviews analysed	Reviews with a complaint	Sample dates
Sephora	4.9★	426K	2.23★	300	70%	2025-12-23 – 2026-10-16 (298 d)
Ulta Beauty	4.9★	2.5M	3.23★	300	37%	2026-09-01 – 2026-10-22 (52 d)

Complaint themes side by side

Share of all analysed reviews that mention each theme (review count in brackets). Bold = lowest. A review can mention several themes.

Theme	Sephora	Ulta Beauty
Bugs	57% (172)	31% (92)
Crashes / freezes	19% (56)	8% (23)
Performance	21% (62)	10% (30)
UX / design	17% (51)	8% (23)
Pricing / subscription	4% (13)	7% (22)
Ads	0% (0)	0% (1)
Feature requests	18% (54)	7% (22)

Verdict: which one has fewer problems?

Across the latest 600 App Store reviews we collected, Ulta Beauty has the lowest share of reviews with a complaint (37%) and Sephora the highest (70%). The biggest single difference is in bug complaints: 57% of Sephora reviews mention them, vs 31% for Ulta Beauty. Each app's own biggest complaint theme: Sephora, bugs (172 reviews); Ulta Beauty, bugs (92 reviews). Average star rating in the samples ranges from 2.23★ (Sephora) to 3.23★ (Ulta Beauty). Time span of each sample: Sephora 298 days (2025-12-23 to 2026-10-16); Ulta Beauty 52 days (2026-09-01 to 2026-10-22). Because Ulta Beauty's sample covers a much shorter period, a single recent update or outage weighs more heavily in its numbers. Samples that reach back many months (fewer reviews per day) show long-running issues rather than the effect of one recent update.

Fewer bug problems: Ulta Beauty, 31% of its reviews vs 57% for Sephora.
Fewer crash and freeze problems: Ulta Beauty, 8% of its reviews vs 19% for Sephora.
Fewer performance (slowness, battery, storage) problems: Ulta Beauty, 10% of its reviews vs 21% for Sephora.
Fewer UX / design problems: Ulta Beauty, 8% of its reviews vs 17% for Sephora.
Fewer pricing and subscription problems: Sephora, 4% of its reviews vs 7% for Ulta Beauty.
Ad complaints: roughly tied (Sephora 0%, Ulta Beauty 0% of reviews).
Fewest feature requests: Ulta Beauty, 7% of its reviews vs 18% for Sephora.

Gaps under 3 percentage points are called a tie. Samples are recent reviews only, so this is a snapshot of current problems, not all-time quality.

Top 3 specific issues for each app

Sephora

Fix login / account access (51 reviews, severity 2.5/3)
Fix in-use crashes and freezes (40 reviews, severity 2.6/3)
Soften the redesign backlash (30 reviews, severity 1.9/3)

Biggest theme: bugs. Free PDF

Ulta Beauty

Answer support requests (36 reviews, severity 2.1/3)
Fix login / account access (24 reviews, severity 2.5/3)
Fix in-use crashes and freezes (13 reviews, severity 2.6/3)

Biggest theme: bugs. Free PDF

FAQ

Which has fewer problems overall: Sephora or Ulta Beauty?

In the most recent App Store reviews we analysed, Ulta Beauty had the lowest share of reviews with a complaint (37% of 300) and Sephora the highest (70% of 300). Sephora: 211 of 300; Ulta Beauty: 110 of 300.

Which has fewer bug complaints: Sephora or Ulta Beauty?

Ulta Beauty. Sephora: 172 of 300 recent reviews (57%); Ulta Beauty: 92 of 300 recent reviews (31%).

Which has fewer crash and freeze complaints: Sephora or Ulta Beauty?

Ulta Beauty. Sephora: 56 of 300 recent reviews (19%); Ulta Beauty: 23 of 300 recent reviews (8%).

Which has fewer pricing and subscription complaints: Sephora or Ulta Beauty?

Sephora. Sephora: 13 of 300 recent reviews (4%); Ulta Beauty: 22 of 300 recent reviews (7%).

Which has fewer ad complaints: Sephora or Ulta Beauty?

In our samples they are roughly tied: Sephora: 0 of 300 recent reviews (0%); Ulta Beauty: 1 of 300 recent reviews (0%).

Which is rated higher on the App Store: Sephora or Ulta Beauty?

All-time US App Store ratings: Sephora 4.9★ from 426K ratings; Ulta Beauty 4.9★ from 2.5M ratings. Sephora is highest, but all-time ratings move slowly; the recent-review samples above show current problems.

How recent is this Sephora vs Ulta Beauty data?

Each sample is the most recent public App Store reviews we could collect (from up to 6 storefronts): Sephora: 300 reviews over 298 days (2025-12-23 to 2026-10-16); Ulta Beauty: 300 reviews over 52 days (2026-09-01 to 2026-10-22). It is a snapshot of current problems, not all-time quality.

What is the most common complaint about Sephora and Ulta Beauty?

Sephora: bugs (172 of 300 reviews), top-ranked fix: “fix login / account access”; Ulta Beauty: bugs (92 of 300 reviews), top-ranked fix: “answer support requests”.

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