Three UK reviews: what App Store users complain about

We read the 300 most recent App Store reviews of Three (by Hutchison 3G UK Ltd) from 3 storefronts, dated 31 May 2026 to 22 October 2026. Average rating in this sample: 1.62★. All-time App Store rating: 4.4★ from 189k ratings. 264 reviews (88%) gave 1–3 stars.

Star ratings in this sample

StarsReviewsShare
5★3110%
4★52%
3★103%
2★269%
1★22876%

Rating by month

MonthReviewsAvg stars1–3★ share
October 2026341.76★79%
September 2026611.43★93%
August 2026741.72★86%
July 2026671.48★93%
June 2026621.77★84%

What 1–3★ reviews mention

263 English-language 1–3★ reviews in the sample (UK and Ireland storefronts), matched against fixed keyword lists per theme.

ThemeReviews mentioning itShare of 1–3★ reviews
Bugs8332%
Pricing / subscription5019%
Performance145%
UX / design114%
Feature requests93%
Crashes / freezes62%
Ads42%

A review can mention several themes.

Most-mentioned issues

  1. Fix login / account access: 50 of 263 1–3★ reviews. What to do: Audit the sign-in flow (SSO, password reset, verification emails) on the latest version; add clear error messages.
    “Sadly, after many years with Three, it’s all gone to pot, and I’ve switched to Vodafone where I’ve got double the data for a lower price; and after switching my home broadband to Vodafone as well, Three have failed to follow through on sending instructions on returning my router…” (1★, v7.10.1, 2026-09-11, GB)
  2. Answer support requests: 38 of 263 1–3★ reviews. What to do: Add an in-app contact option and reply to these App Store reviews; Apple lets developers respond publicly.
    “Today I tried to activate paramount plus through activation link sent by 3. It returned an error message and requested that I contact 3. This I did using the live chat ( no option to actually speak to a person). They said that they were unable to help and I would have to get it r…” (1★, v7.10.0, 2026-08-10, GB)
  3. Make trials and renewals transparent: 24 of 263 1–3★ reviews. What to do: Show the renewal date and price before the trial ends; link to cancellation. Surprise charges drive 1-star reviews and refunds.
    “Hi Three, I was a loyal customer for a while. I’ve raised an issue about our reception multiple times especially during the merge with vodafone. We even replaced our router and nothing happened. Before renewal, you convinced me that reception would be ok and I tried sticking with…” (1★, v7.10.1, 2026-09-28, GB)
  4. Speed up loading: 12 of 263 1–3★ reviews. What to do: Profile cold start and the slowest screens on older devices; cache content.
    “The internet isn’t working, every time I watch a movie or a video it s not loading and it takes forever to watch a 30 second video.” (1★, v7.8.1, 2026-06-13, GB)
  5. Improve content quality: 12 of 263 1–3★ reviews. What to do: Review the content areas users name; add a "report a problem" button on content.
    “An app that is more focussed on sales than an online account. Had to got to help and support to ask something that should be clear, got step my step instructions that are incorrect. You maybe cheap but you’re useless.” (1★, v7.10.1, 2026-09-17, GB)
  6. Stop data / progress loss: 6 of 263 1–3★ reviews. What to do: Reproduce sync and restore paths; add server-side backup and a visible "restore" option.
    “I can register with my email but the app will not connect to the hub or accept the sim number. I can connect to the hub from a web page and the number is live but however many times I reset it still won't connect. The 'help' option just opens the 3 shop web page which is no use a…” (1★, v7.9.1, 2026-07-12, GB)

Rating by app version

VersionReviewsAvg stars1–3★ share
7.11.1212.00★71%
7.10.2111.36★91%
7.10.1741.55★91%
7.10.0431.51★91%
7.9.1701.56★91%
7.9.0531.87★81%

Versions with fewer than 5 reviews in the sample are left out.

Is Three UK your app?

The full report reads up to ~300 of the latest public App Store reviews, classifies them into 7 themes and 18 specific issues, and ranks the 10 fixes that would move your rating most. PDF by email within 24–48 h.

Full App Store report €49 €19 Free check

Launch prices until 30 Nov 2026 or the first 20 orders (then €49).

Method and limits

Reviews were collected once from Apple's public customer-reviews feed (most recent first; UK, Ireland, Germany, France, Spain, Italy, Poland and Netherlands storefronts merged, 3 with reviews; up to 300 reviews). Star, month and version figures are plain counts of that sample. Theme and issue figures come from fixed keyword patterns (for example “subscription”, “charged”, “refund” for pricing) run on English-language 1–3★ reviews from the UK and Irish stores only (reviews in other languages count in the star, month and version figures but not in the themes); a keyword match is not a judgement of the review, so check the quotes. The paid report classifies every review with an AI model into 7 themes and 18 issues with severity. This is a snapshot of recent reviews, not the app's full history. Generated 24 October 2026. Not affiliated with Hutchison 3G UK Ltd or Apple.

More popular app reports

All UK & European apps in this batch · Popular US apps · All app complaint reports

FAQ

What do Three UK users complain about most?

In 263 English-language 1–3★ App Store reviews from 2026-05-31 to 2026-10-22, the most-mentioned theme was bugs (32%) and the most-mentioned issue was “fix login / account access” (50 reviews).

How many Three UK App Store reviews are negative?

264 of 300 recent reviews (88%) gave 1–3 stars. Average rating in this sample: 1.62★.