EE reviews: what App Store users complain about
We read the 300 most recent App Store reviews of EE: Mobile, broadband & tech (by EE LIMITED) from 1 storefronts, dated 10 June 2026 to 22 October 2026. Average rating in this sample: 1.65★. All-time App Store rating: 4.6★ from 419k ratings. 268 reviews (89%) gave 1–3 stars.
Star ratings in this sample
| Stars | Reviews | Share |
|---|---|---|
| 5★ | 28 | 9% |
| 4★ | 4 | 1% |
| 3★ | 18 | 6% |
| 2★ | 35 | 12% |
| 1★ | 215 | 72% |
Rating by month
| Month | Reviews | Avg stars | 1–3★ share |
|---|---|---|---|
| October 2026 | 47 | 1.51★ | 91% |
| September 2026 | 44 | 1.95★ | 82% |
| August 2026 | 60 | 1.53★ | 92% |
| July 2026 | 77 | 1.51★ | 92% |
| June 2026 | 72 | 1.81★ | 88% |
What 1–3★ reviews mention
268 English-language 1–3★ reviews in the sample (UK and Ireland storefronts), matched against fixed keyword lists per theme.
| Theme | Reviews mentioning it | Share of 1–3★ reviews |
|---|---|---|
| Bugs | 101 | 38% |
| Pricing / subscription | 50 | 19% |
| Feature requests | 28 | 10% |
| Performance | 27 | 10% |
| Crashes / freezes | 20 | 7% |
| UX / design | 15 | 6% |
| Ads | 3 | 1% |
A review can mention several themes.
Most-mentioned issues
- Fix login / account access: 58 of 268 1–3★ reviews. What to do: Audit the sign-in flow (SSO, password reset, verification emails) on the latest version; add clear error messages.
“I used to use this app for everything on my account but lately I can’t login the app says invalid email address so I back space it accepts put my password in and the login button doesn’t work” (3★, v5.93.0, 2026-09-11, GB) - Answer support requests: 38 of 268 1–3★ reviews. What to do: Add an in-app contact option and reply to these App Store reviews; Apple lets developers respond publicly.
“It doesn’t show current roaming data usage or any other chargeable usage untill your bill will arrive and it’s too late. Whats the point of this app if you can see bills on website?! Plus it has constant errors of not loading sections. Contacted support but got push between multi…” (1★, v5.94.0, 2026-09-27, GB) - Speed up loading: 27 of 268 1–3★ reviews. What to do: Profile cold start and the slowest screens on older devices; cache content.
“Laggy, slow , it’s definitely not had the memo on usability or customer experience. It can’t be an app as it doesn’t know how to, it has to get a grown up internet page it redirects you to for everything and it’s painfully, I hope the person at fault gets smelly feet, unless it’s…” (1★, v5.95.1, 2026-10-17, GB) - Fix in-use crashes and freezes: 20 of 268 1–3★ reviews. What to do: Match quoted actions to crash reports; ship a hotfix for the top stack trace.
“I’m sorry EE this version is appalling, the app crashes, it freezes, when I eventually do get app to run I can’t do anything, every time I try to manage my account it says, sorry you need to log out and create an account, I’ve already got an account, I think that’s pretty obvious…” (1★, v5.90.0, 2026-08-06, GB) - Ship the most requested feature: 14 of 268 1–3★ reviews. What to do: Read the quotes below for the exact request; consider a public roadmap.
“I don’t check my EE app all the time, because there is no need to. I usually check once or twice a month, when the bill is due and I wish to have a look this month’s charges. Every time I open it, I need to update to newer version, and once updated it logged me out and needs to l…” (1★, v5.87.0, 2026-06-16, GB) - Make trials and renewals transparent: 11 of 268 1–3★ reviews. What to do: Show the renewal date and price before the trial ends; link to cancellation. Surprise charges drive 1-star reviews and refunds.
“For over two years that app has been saying my account has been cancelled. I’ve repeatedly called EE and they’re saying it’s an ongoing problem and it’ll be sorted out? In 2026 this is unacceptable. It’s just an app. Why is this such a big problem the app constantly says my acco…” (1★, v5.87.0, 2026-06-13, GB)
Rating by app version
| Version | Reviews | Avg stars | 1–3★ share |
|---|---|---|---|
| 5.96.0 | 12 | 1.50★ | 92% |
| 5.95.1 | 15 | 1.13★ | 100% |
| 5.95.0 | 13 | 1.69★ | 92% |
| 5.94.0 | 18 | 2.28★ | 72% |
| 5.93.0 | 31 | 1.84★ | 84% |
| 5.92.0 | 31 | 1.45★ | 94% |
Versions with fewer than 5 reviews in the sample are left out.
Is EE your app?
The full report reads up to ~300 of the latest public App Store reviews, classifies them into 7 themes and 18 specific issues, and ranks the 10 fixes that would move your rating most. PDF by email within 24–48 h.
Full App Store report €49 €19 Free check
Launch prices until 30 Nov 2026 or the first 20 orders (then €49).
Method and limits
Reviews were collected once from Apple's public customer-reviews feed (most recent first; UK, Ireland, Germany, France, Spain, Italy, Poland and Netherlands storefronts merged, 1 with reviews; up to 300 reviews). Star, month and version figures are plain counts of that sample. Theme and issue figures come from fixed keyword patterns (for example “subscription”, “charged”, “refund” for pricing) run on English-language 1–3★ reviews from the UK and Irish stores only (reviews in other languages count in the star, month and version figures but not in the themes); a keyword match is not a judgement of the review, so check the quotes. The paid report classifies every review with an AI model into 7 themes and 18 issues with severity. This is a snapshot of recent reviews, not the app's full history. Generated 24 October 2026. Not affiliated with EE LIMITED or Apple.
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FAQ
What do EE users complain about most?
In 268 English-language 1–3★ App Store reviews from 2026-06-10 to 2026-10-22, the most-mentioned theme was bugs (38%) and the most-mentioned issue was “fix login / account access” (58 reviews).
How many EE App Store reviews are negative?
268 of 300 recent reviews (89%) gave 1–3 stars. Average rating in this sample: 1.65★.