ASOS reviews: what App Store users complain about
We read the 300 most recent App Store reviews of ASOS - Discover Fashion Online (by Asos.Com Ltd) from 8 storefronts, dated 24 August 2026 to 22 October 2026. Average rating in this sample: 3.42★. All-time App Store rating: 4.8★ from 1.8M ratings. 125 reviews (42%) gave 1–3 stars.
Star ratings in this sample
| Stars | Reviews | Share |
|---|---|---|
| 5★ | 161 | 54% |
| 4★ | 14 | 5% |
| 3★ | 14 | 5% |
| 2★ | 13 | 4% |
| 1★ | 98 | 33% |
Rating by month
| Month | Reviews | Avg stars | 1–3★ share |
|---|---|---|---|
| October 2026 | 116 | 2.98★ | 54% |
| September 2026 | 146 | 3.71★ | 34% |
| August 2026 | 38 | 3.68★ | 32% |
What 1–3★ reviews mention
65 English-language 1–3★ reviews in the sample (UK and Ireland storefronts), matched against fixed keyword lists per theme.
| Theme | Reviews mentioning it | Share of 1–3★ reviews |
|---|---|---|
| Pricing / subscription | 22 | 34% |
| Bugs | 14 | 22% |
| UX / design | 5 | 8% |
| Feature requests | 2 | 3% |
| Ads | 1 | 2% |
| Performance | 1 | 2% |
A review can mention several themes.
Most-mentioned issues
- Answer support requests: 13 of 65 1–3★ reviews. What to do: Add an in-app contact option and reply to these App Store reviews; Apple lets developers respond publicly.
“Waiting on a refund for over 25 days due to a operations error but asos just expect me to wait and incur credit card charged because their customer success team can’t process an immediate refund after they have made a mistake.” (1★, v6.18.0, 2026-09-02, GB) - Make trials and renewals transparent: 8 of 65 1–3★ reviews. What to do: Show the renewal date and price before the trial ends; link to cancellation. Surprise charges drive 1-star reviews and refunds.
“It was great until they started charging for refunds. If you don’t buy much, and you return something - it’s £4 now - even if you’re a premier member. I won’t be renewing my membership. Very annoying as the ASOS USP was the fact you could order to your door, keep what fits and se…” (1★, v6.18.0, 2026-08-27, GB) - Fix notifications: 7 of 65 1–3★ reviews. What to do: Check notification delivery and let users control frequency in settings.
“There’s something out of stock and I chose to notify me when it’s back but everyday I get notifications and emails telling me it’s back but when I go on the app, it’s not there. It’s annoying” (1★, v6.26.0, 2026-10-17, GB) - Fix login / account access: 6 of 65 1–3★ reviews. What to do: Audit the sign-in flow (SSO, password reset, verification emails) on the latest version; add clear error messages.
“Tried to log in with saved account details. Did not work. Reset password, worked. Until it didn’t = got locked out. One star for wasting my time.” (1★, v6.18.0, 2026-08-29, GB) - Stop data / progress loss: 3 of 65 1–3★ reviews. What to do: Reproduce sync and restore paths; add server-side backup and a visible "restore" option.
“Lost my private details. Terrible. Will never use again.” (1★, v6.25.0, 2026-10-08, GB) - Justify or adjust the price: 3 of 65 1–3★ reviews. What to do: Test a cheaper tier, annual discount or one-time purchase; show what paid users get.
“Please can ASOS revert to dealing with all orders, deliveries and returns so customers don’t have to go through Brand Partners. Dealing with Brand Partners is always more complicated, tine consuming, confusing and expensive for customers! They often don’t enclose the necessary p…” (1★, v6.23.0, 2026-10-11, GB)
Rating by app version
| Version | Reviews | Avg stars | 1–3★ share |
|---|---|---|---|
| 6.27.0 | 5 | 3.40★ | 40% |
| 6.26.0 | 31 | 3.13★ | 52% |
| 6.25.0 | 31 | 2.52★ | 65% |
| 6.24.1 | 12 | 2.33★ | 75% |
| 6.23.0 | 48 | 3.33★ | 46% |
| 6.22.0 | 26 | 4.31★ | 15% |
Versions with fewer than 5 reviews in the sample are left out.
Is ASOS your app?
The full report reads up to ~300 of the latest public App Store reviews, classifies them into 7 themes and 18 specific issues, and ranks the 10 fixes that would move your rating most. PDF by email within 24–48 h.
Full App Store report €49 €19 Free check
Launch prices until 30 Nov 2026 or the first 20 orders (then €49).
Method and limits
Reviews were collected once from Apple's public customer-reviews feed (most recent first; UK, Ireland, Germany, France, Spain, Italy, Poland and Netherlands storefronts merged, 8 with reviews; up to 300 reviews). Star, month and version figures are plain counts of that sample. Theme and issue figures come from fixed keyword patterns (for example “subscription”, “charged”, “refund” for pricing) run on English-language 1–3★ reviews from the UK and Irish stores only (reviews in other languages count in the star, month and version figures but not in the themes); a keyword match is not a judgement of the review, so check the quotes. The paid report classifies every review with an AI model into 7 themes and 18 issues with severity. This is a snapshot of recent reviews, not the app's full history. Generated 24 October 2026. Not affiliated with Asos.Com Ltd or Apple.
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FAQ
What do ASOS users complain about most?
In 65 English-language 1–3★ App Store reviews from 2026-08-24 to 2026-10-22, the most-mentioned theme was pricing / subscription (34%) and the most-mentioned issue was “answer support requests” (13 reviews).
How many ASOS App Store reviews are negative?
125 of 300 recent reviews (42%) gave 1–3 stars. Average rating in this sample: 3.42★.