Alaska Airlines reviews: what App Store users complain about
We read the 300 most recent App Store reviews of Alaska Hawaiian (by Alaska Airlines, Inc.) from 5 storefronts, dated 16 September 2026 to 22 October 2026. Average rating in this sample: 2.84★. All-time App Store rating: 4.8★ from 1.7M ratings. 182 reviews (61%) gave 1–3 stars.
Star ratings in this sample
| Stars | Reviews | Share |
|---|---|---|
| 5★ | 103 | 34% |
| 4★ | 15 | 5% |
| 3★ | 31 | 10% |
| 2★ | 33 | 11% |
| 1★ | 118 | 39% |
Rating by month
| Month | Reviews | Avg stars | 1–3★ share |
|---|---|---|---|
| October 2026 | 157 | 2.93★ | 59% |
| September 2026 | 143 | 2.74★ | 63% |
What 1–3★ reviews mention
181 English-language 1–3★ reviews in the sample (US, UK, Canada, Australia and India storefronts), matched against fixed keyword lists per theme.
| Theme | Reviews mentioning it | Share of 1–3★ reviews |
|---|---|---|
| Bugs | 65 | 36% |
| Pricing / subscription | 27 | 15% |
| UX / design | 25 | 14% |
| Performance | 8 | 4% |
| Crashes / freezes | 7 | 4% |
| Feature requests | 7 | 4% |
| Ads | 2 | 1% |
A review can mention several themes.
Most-mentioned issues
- Fix login / account access: 48 of 181 1–3★ reviews. What to do: Audit the sign-in flow (SSO, password reset, verification emails) on the latest version; add clear error messages.
“The only airline app I have used that requires me to enter my trips manually. In the past I could log in and my trips would come up. No longer. Then the sign in process is a nightmare as well. It would not allow me to sign in with my phone filling in the password. Turned off the…” (1★, v8.20.0, 2026-09-25, US) - Simplify navigation: 13 of 181 1–3★ reviews. What to do: Run a quick usability test on the screens users mention; remove extra taps and pop-ups.
“The process to make reservations is clunky and not user friendly. Hard to navigate The Hawaiian Air app was much easier” (2★, v8.20.0, 2026-09-22, US) - Answer support requests: 12 of 181 1–3★ reviews. What to do: Add an in-app contact option and reply to these App Store reviews; Apple lets developers respond publicly.
“The set-up for MFA is a mess and an insult to loyal customers. Clearly the process has not been well tested in a “real-world environment. A multi-billion dollar company should recognize that customers are not all the same and do not possess identical technologies. Options shou…” (1★, v8.19.0, 2026-09-19, US) - Fix in-use crashes and freezes: 7 of 181 1–3★ reviews. What to do: Match quoted actions to crash reports; ship a hotfix for the top stack trace.
“Hawaiian and alaska airlines are my most hated airlines. They have managed to screw me over on every single flight for years. They cancelled my direct flight which I paid extra for and stuck me with a stressful and tight layover. They switched my seats from extra leg room to no l…” (1★, v8.21.0, 2026-10-08, US) - Speed up loading: 7 of 181 1–3★ reviews. What to do: Profile cold start and the slowest screens on older devices; cache content.
“No other app on my phone is so bad. It's been this way for at least a year. Everyone at Alaska knows it. The website is a nightmare too. You'll check out and enter your FF number and trusted traveler number and at the purchase confirmation screen it'll say you still need to enter…” (1★, v8.19.0, 2026-09-18, US) - Improve content quality: 7 of 181 1–3★ reviews. What to do: Review the content areas users name; add a "report a problem" button on content.
“I just called to update my flight information and the app still has the old dates versus on desktop the website has the correct information When I called customer service to make sure that the update was actually properly made, they told me that this issue has been happening to…” (1★, v8.21.0, 2026-10-08, US)
Rating by app version
| Version | Reviews | Avg stars | 1–3★ share |
|---|---|---|---|
| 8.23.0 | 16 | 2.94★ | 62% |
| 8.22.0 | 44 | 3.07★ | 57% |
| 8.21.0 | 54 | 2.80★ | 61% |
| 8.20.0 | 138 | 2.81★ | 61% |
| 8.19.0 | 46 | 2.80★ | 61% |
Versions with fewer than 5 reviews in the sample are left out.
Is Alaska Airlines your app?
The full report reads up to ~300 of the latest public App Store reviews, classifies them into 7 themes and 18 specific issues, and ranks the 10 fixes that would move your rating most. PDF by email within 24–48 h.
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Launch prices until 30 Nov 2026 or the first 20 orders (then €49).
Method and limits
Reviews were collected once from Apple's public customer-reviews feed (most recent first, 5 storefronts merged, up to 300 reviews). Star, month and version figures are plain counts of that sample. Theme and issue figures come from fixed keyword patterns (for example “subscription”, “charged”, “refund” for pricing) run on English-language 1–3★ reviews only; a keyword match is not a judgement of the review, so check the quotes. The paid report classifies every review with an AI model into 7 themes and 18 issues with severity. This is a snapshot of recent reviews, not the app's full history. Generated 24 October 2026. Not affiliated with Alaska Airlines, Inc. or Apple.
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FAQ
What do Alaska Airlines users complain about most?
In 181 English-language 1–3★ App Store reviews from 2026-09-16 to 2026-10-22, the most-mentioned theme was bugs (36%) and the most-mentioned issue was “fix login / account access” (48 reviews).
How many Alaska Airlines App Store reviews are negative?
182 of 300 recent reviews (61%) gave 1–3 stars. Average rating in this sample: 2.84★.