ITVX reviews: what App Store users complain about

We read the 300 most recent App Store reviews of ITVX (by ITV PLC) from 1 storefronts, dated 17 June 2026 to 22 October 2026. Average rating in this sample: 2.23★. All-time App Store rating: 4.6★ from 841k ratings. 223 reviews (74%) gave 1–3 stars.

Star ratings in this sample

Rating by month

What 1–3★ reviews mention

223 English-language 1–3★ reviews in the sample (UK and Ireland storefronts), matched against fixed keyword lists per theme.

A review can mention several themes.

Most-mentioned issues

1. Reduce ad frequency and length: 78 of 223 1–3★ reviews. What to do: Cap ads per session, avoid unskippable video, and never show ads in the middle of a core task.
   “Advert countdown regularly counts past zero and into negatives meaning you have to watch several minutes of unskippable ads and then you have to restart it to exit the ads where you are then risking the same thing happening again as you are immediately served with more ads. Incre…” (1★, v20.15.1, 2026-08-22, GB)
2. Fix in-use crashes and freezes: 42 of 223 1–3★ reviews. What to do: Match quoted actions to crash reports; ship a hotfix for the top stack trace.
   “I’ve never come against a more unstable app. If 4 adverts several times wasn’t waring enough it crashes through the 2nd or 3rd advert. Just freezes and does nothing. You go back, select what you were watching, click resume and “something’s gone wrong” so you restart the programme…” (1★, v20.16, 2026-09-02, GB)
3. Speed up loading: 25 of 223 1–3★ reviews. What to do: Profile cold start and the slowest screens on older devices; cache content.
   “★☆☆☆☆ ITVX is one of the most frustrating streaming apps I’ve used. It constantly buffers, crashes, and forgets where I left off. The app feels slow and unreliable, and the number of adverts is excessive, even for a free service. Finding shows can also be a chore because the int…” (1★, v20.12.1, 2026-07-31, GB)
4. Improve content quality: 13 of 223 1–3★ reviews. What to do: Review the content areas users name; add a "report a problem" button on content.
   “The content available on ITVX is great and that’s why it’s such a shame that the app is the worst streaming app going. The adverts glitch basically every episode of a show it will loop over and over again leading me to have to restart the app and once again watch through another…” (1★, v20.16, 2026-09-09, GB)
5. Ship the most requested feature: 11 of 223 1–3★ reviews. What to do: Read the quotes below for the exact request; consider a public roadmap.
   “Terrible user experience when casting on Chromecast. App keeps crashing and stoping the show. I need to restart the app for it to work again. Also next episodes don’t play after the other and there is no option to resume watch. Overall I am shocked this app is allowed to be offer…” (1★, v20.15.1, 2026-08-18, GB)
6. Stop data / progress loss: 7 of 223 1–3★ reviews. What to do: Reproduce sync and restore paths; add server-side backup and a visible "restore" option.
   “I have never before nor do I have any intention in the future of voting for Reform. However, your appalling attempt to discredit the people involved is unacceptable. I could never trust anyone who behaved in that snide manner. Your apps are deleted. 👋” (1★, v20.20, 2026-10-22, GB)

Rating by app version

Versions with fewer than 5 reviews in the sample are left out.

Method and limits

Reviews were collected once from Apple's public customer-reviews feed (most recent first; UK, Ireland, Germany, France, Spain, Italy, Poland and Netherlands storefronts merged, 1 with reviews; up to 300 reviews). Star, month and version figures are plain counts of that sample. Theme and issue figures come from fixed keyword patterns (for example “subscription”, “charged”, “refund” for pricing) run on English-language 1–3★ reviews from the UK and Irish stores only (reviews in other languages count in the star, month and version figures but not in the themes); a keyword match is not a judgement of the review, so check the quotes. The paid report classifies every review with an AI model into 7 themes and 18 issues with severity. This is a snapshot of recent reviews, not the app's full history. Generated 24 October 2026. Not affiliated with ITV PLC or Apple.

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All UK & European apps in this batch · Popular US apps · All app complaint reports

FAQ

What do ITVX users complain about most?

In 223 English-language 1–3★ App Store reviews from 2026-06-17 to 2026-10-22, the most-mentioned theme was ads (36%) and the most-mentioned issue was “reduce ad frequency and length” (78 reviews).

How many ITVX App Store reviews are negative?

223 of 300 recent reviews (74%) gave 1–3 stars. Average rating in this sample: 2.23★.