Sky Go reviews: what App Store users complain about
We read the 300 most recent App Store reviews of Sky Go (Q / +) (by Sky UK Limited) from 2 storefronts, dated 8 March 2025 to 22 October 2026. Average rating in this sample: 2.58★. All-time App Store rating: 4.7★ from 479k ratings. 198 reviews (66%) gave 1–3 stars.
Star ratings in this sample
| Stars | Reviews | Share |
|---|---|---|
| 5★ | 83 | 28% |
| 4★ | 19 | 6% |
| 3★ | 31 | 10% |
| 2★ | 22 | 7% |
| 1★ | 145 | 48% |
Rating by month
| Month | Reviews | Avg stars | 1–3★ share |
|---|---|---|---|
| October 2026 | 12 | 1.92★ | 83% |
| September 2026 | 22 | 1.82★ | 86% |
| August 2026 | 13 | 2.23★ | 85% |
| July 2026 | 22 | 2.50★ | 73% |
| June 2026 | 10 | 3.20★ | 50% |
| May 2026 | 18 | 2.17★ | 72% |
What 1–3★ reviews mention
198 English-language 1–3★ reviews in the sample (UK and Ireland storefronts), matched against fixed keyword lists per theme.
| Theme | Reviews mentioning it | Share of 1–3★ reviews |
|---|---|---|
| Bugs | 57 | 29% |
| Pricing / subscription | 49 | 25% |
| Ads | 39 | 20% |
| Feature requests | 15 | 8% |
| Crashes / freezes | 14 | 7% |
| Performance | 13 | 7% |
| UX / design | 10 | 5% |
A review can mention several themes.
Most-mentioned issues
- Reduce ad frequency and length: 37 of 198 1–3★ reviews. What to do: Cap ads per session, avoid unskippable video, and never show ads in the middle of a core task.
“The app is a joke, you are bombarded with adverts every 10-13 minutes, and they last 2mins usually, can’t be skipped and are repetitive! The amount of shows I have stopped watching because sky go is unwatchable with all of the ads is unreal! STOP BEING GREEDY WITH THE ADS - PEOPL…” (1★, v26.2 Patch, 2026-08-29, GB) - Improve content quality: 15 of 198 1–3★ reviews. What to do: Review the content areas users name; add a "report a problem" button on content.
“This app could be so much more than it is, it’s often very slow to load live channels. So much content that should be available for catch up is only able to be watched live and despite paying for ad skipping I’m still forced to watch a minimum of 30 seconds of ad’s. When paying i…” (1★, v25.4, 2026-02-12, GB) - Fix in-use crashes and freezes: 13 of 198 1–3★ reviews. What to do: Match quoted actions to crash reports; ship a hotfix for the top stack trace.
“Generally, I find this app to be ok but it seems to have a lot of issues such as errors causing you to be kicked out of the program you’re watching or regular freezing - my internet and iPad seem to handle everything else so why is this app a problem?” (3★, v26.1, 2026-07-08, GB) - Speed up loading: 13 of 198 1–3★ reviews. What to do: Profile cold start and the slowest screens on older devices; cache content.
“Since the last update they have made a good app slow and sluggish.” (1★, v26.2, 2026-07-26, GB) - Fix login / account access: 10 of 198 1–3★ reviews. What to do: Audit the sign-in flow (SSO, password reset, verification emails) on the latest version; add clear error messages.
“The app keeps saying a technical issue and won’t let me login after password was entered.” (1★, v24.5, 2025-03-12, GB) - Ship the most requested feature: 9 of 198 1–3★ reviews. What to do: Read the quotes below for the exact request; consider a public roadmap.
“This is a very basic app and misses many of the core features of Netflix and Apple TV+. Example the continue watching feature does not sync to your home TV and sits there telling you to watch stuff, you finished at home. Also there is no ability to ‘mark as watched’ so you have t…” (1★, v25.4, 2026-01-12, GB)
Rating by app version
| Version | Reviews | Avg stars | 1–3★ share |
|---|---|---|---|
| 26.2.5 | 27 | 1.96★ | 81% |
| 26.2 | 12 | 2.08★ | 83% |
| 26.1 | 69 | 2.81★ | 61% |
| 26.2 Patch | 13 | 1.92★ | 92% |
| 25.4 | 48 | 2.67★ | 65% |
| 25.3 | 28 | 2.82★ | 61% |
Versions with fewer than 5 reviews in the sample are left out.
Is Sky Go your app?
The full report reads up to ~300 of the latest public App Store reviews, classifies them into 7 themes and 18 specific issues, and ranks the 10 fixes that would move your rating most. PDF by email within 24–48 h.
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Launch prices until 30 Nov 2026 or the first 20 orders (then €49).
Method and limits
Reviews were collected once from Apple's public customer-reviews feed (most recent first; UK, Ireland, Germany, France, Spain, Italy, Poland and Netherlands storefronts merged, 2 with reviews; up to 300 reviews). Star, month and version figures are plain counts of that sample. Theme and issue figures come from fixed keyword patterns (for example “subscription”, “charged”, “refund” for pricing) run on English-language 1–3★ reviews from the UK and Irish stores only (reviews in other languages count in the star, month and version figures but not in the themes); a keyword match is not a judgement of the review, so check the quotes. The paid report classifies every review with an AI model into 7 themes and 18 issues with severity. This is a snapshot of recent reviews, not the app's full history. Generated 24 October 2026. Not affiliated with Sky UK Limited or Apple.
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FAQ
What do Sky Go users complain about most?
In 198 English-language 1–3★ App Store reviews from 2025-03-08 to 2026-10-22, the most-mentioned theme was bugs (29%) and the most-mentioned issue was “reduce ad frequency and length” (37 reviews).
How many Sky Go App Store reviews are negative?
198 of 300 recent reviews (66%) gave 1–3 stars. Average rating in this sample: 2.58★.