Boots reviews: what App Store users complain about
We read the 300 most recent App Store reviews of Boots: Beauty & Pharmacy (by Boots UK Limited) from 1 storefronts, dated 8 August 2026 to 22 October 2026. Average rating in this sample: 3.15★. All-time App Store rating: 4.8★ from 1.2M ratings. 151 reviews (50%) gave 1–3 stars.
Star ratings in this sample
| Stars | Reviews | Share |
|---|---|---|
| 5★ | 141 | 47% |
| 4★ | 8 | 3% |
| 3★ | 21 | 7% |
| 2★ | 16 | 5% |
| 1★ | 114 | 38% |
Rating by month
| Month | Reviews | Avg stars | 1–3★ share |
|---|---|---|---|
| October 2026 | 112 | 3.05★ | 52% |
| September 2026 | 114 | 3.11★ | 52% |
| August 2026 | 74 | 3.36★ | 46% |
What 1–3★ reviews mention
151 English-language 1–3★ reviews in the sample (UK and Ireland storefronts), matched against fixed keyword lists per theme.
| Theme | Reviews mentioning it | Share of 1–3★ reviews |
|---|---|---|
| Bugs | 48 | 32% |
| Crashes / freezes | 18 | 12% |
| Ads | 13 | 9% |
| UX / design | 12 | 8% |
| Pricing / subscription | 11 | 7% |
| Feature requests | 9 | 6% |
| Performance | 9 | 6% |
A review can mention several themes.
Most-mentioned issues
- Fix in-use crashes and freezes: 18 of 151 1–3★ reviews. What to do: Match quoted actions to crash reports; ship a hotfix for the top stack trace.
“App does not open completely on my I phone 13 Very disappointing screen freezes on introducing advertising on the third page (tried two weeks apart) Don’t have a problem downloading any other apps” (2★, v59.1, 2026-10-21, GB) - Fix login / account access: 14 of 151 1–3★ reviews. What to do: Audit the sign-in flow (SSO, password reset, verification emails) on the latest version; add clear error messages.
“The process advertises benefits, 60 +, 10% of 1st order but none of these are actually applied with your said first order.. indeed, there is no mention that you have to specifically activate them either despite for instance you having to supply your DOB during the application. So…” (1★, v58.0, 2026-09-12, GB) - Reduce ad frequency and length: 12 of 151 1–3★ reviews. What to do: Cap ads per session, avoid unskippable video, and never show ads in the middle of a core task.
“I just downloaded the app and stuck at it’s opening commercial page and not being able to click through. Basically the 3rd page in green and says “Get an opp experience that's tailored to you with personlised ads”, had to delete and reinstall again the app, but still not working.” (1★, v59.1, 2026-10-16, GB) - Answer support requests: 11 of 151 1–3★ reviews. What to do: Add an in-app contact option and reply to these App Store reviews; Apple lets developers respond publicly.
“I don’t understand why boots does its automated validation checks which is totally inappropriate. When you try to order multiple quantities when you are going away, it cancels your order automatically and doesn’t let you place any order for another 4-5 days. We can’t do anything…” (1★, v58.0, 2026-09-20, GB) - Speed up loading: 9 of 151 1–3★ reviews. What to do: Profile cold start and the slowest screens on older devices; cache content.
“Always lags, on many occasions at checkout the money has left my account but they never processed orders. Had many times where I’ve paid for the same order 4 times!!” (1★, v58.0, 2026-09-23, GB) - Ship the most requested feature: 7 of 151 1–3★ reviews. What to do: Read the quotes below for the exact request; consider a public roadmap.
“Why does this app not have your pharmacy stock checker included? Why don’t you have the remote ability to fulfil private Prescriptions? It is hard not to think the Boots are actually trying to persuade customers with Private Prescriptions not to use them. A huge opportunity mi…” (1★, v57.0, 2026-08-18, GB)
Rating by app version
| Version | Reviews | Avg stars | 1–3★ share |
|---|---|---|---|
| 59.1 | 74 | 3.00★ | 54% |
| 59.0 | 62 | 3.11★ | 53% |
| 58.0 | 80 | 3.35★ | 44% |
| 57.0 | 74 | 3.42★ | 45% |
| 52.0 | 6 | 1.00★ | 100% |
Versions with fewer than 5 reviews in the sample are left out.
Is Boots your app?
The full report reads up to ~300 of the latest public App Store reviews, classifies them into 7 themes and 18 specific issues, and ranks the 10 fixes that would move your rating most. PDF by email within 24–48 h.
Full App Store report €49 €19 Free check
Launch prices until 30 Nov 2026 or the first 20 orders (then €49).
Method and limits
Reviews were collected once from Apple's public customer-reviews feed (most recent first; UK, Ireland, Germany, France, Spain, Italy, Poland and Netherlands storefronts merged, 1 with reviews; up to 300 reviews). Star, month and version figures are plain counts of that sample. Theme and issue figures come from fixed keyword patterns (for example “subscription”, “charged”, “refund” for pricing) run on English-language 1–3★ reviews from the UK and Irish stores only (reviews in other languages count in the star, month and version figures but not in the themes); a keyword match is not a judgement of the review, so check the quotes. The paid report classifies every review with an AI model into 7 themes and 18 issues with severity. This is a snapshot of recent reviews, not the app's full history. Generated 24 October 2026. Not affiliated with Boots UK Limited or Apple.
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FAQ
What do Boots users complain about most?
In 151 English-language 1–3★ App Store reviews from 2026-08-08 to 2026-10-22, the most-mentioned theme was bugs (32%) and the most-mentioned issue was “fix in-use crashes and freezes” (18 reviews).
How many Boots App Store reviews are negative?
151 of 300 recent reviews (50%) gave 1–3 stars. Average rating in this sample: 3.15★.