Zalando on Android: what Google Play reviewers complain about
We read the 300 most recent Google Play reviews of Zalando – online fashion store (by Zalando SE) from 1 store locales, dated 28 January 2026 to 22 October 2026. Average rating in this sample: 3.06★. All-time Google Play rating: 4.7★ from 1.4M ratings. 165 reviews (55%) gave 1–3 stars.
Star ratings in this sample
| Stars | Reviews | Share |
|---|---|---|
| 5★ | 122 | 41% |
| 4★ | 13 | 4% |
| 3★ | 29 | 10% |
| 2★ | 32 | 11% |
| 1★ | 104 | 35% |
Rating by month
| Month | Reviews | Avg stars | 1–3★ share |
|---|---|---|---|
| October 2026 | 15 | 3.33★ | 47% |
| September 2026 | 34 | 2.97★ | 56% |
| August 2026 | 42 | 3.17★ | 52% |
| July 2026 | 45 | 3.47★ | 47% |
| June 2026 | 37 | 3.62★ | 38% |
| May 2026 | 24 | 3.33★ | 42% |
What 1–3★ reviews mention
165 English-language 1–3★ reviews in the sample (UK and Ireland store locales), matched against fixed keyword lists per theme.
| Theme | Reviews mentioning it | Share of 1–3★ reviews |
|---|---|---|
| Bugs | 23 | 14% |
| Pricing / subscription | 23 | 14% |
| UX / design | 22 | 13% |
| Feature requests | 14 | 8% |
| Crashes / freezes | 11 | 7% |
| Performance | 5 | 3% |
| Ads | 4 | 2% |
A review can mention several themes.
Most-mentioned issues
- Answer support requests: 15 of 165 1–3★ reviews. What to do: Add an in-app contact option and reply to these Google Play reviews; Google Play lets developers respond publicly.
“i made an order after a week it marked as returned, i contacted the customer support they said it was due to an issue with the courier please order again. i did so and after another week it got canceled again and now they again repeat the same answer order for the 3rd time !!!!!!…” (1★, v26.2.0, 2026-02-19, GB) - Fix login / account access: 11 of 165 1–3★ reviews. What to do: Audit the sign-in flow (SSO, password reset, verification emails) on the latest version; add clear error messages.
“Please be careful, there are many scammers here. Your data is not safe in this app, it's easy to log into your account and order items on your personal data, and later you are obligated to pay for everything...Zalando is not helping at all when your account is hacked... I deleted…” (1★, v25.6.0, 2026-01-29, GB) - Simplify navigation: 10 of 165 1–3★ reviews. What to do: Run a quick usability test on the screens users mention; remove extra taps and pop-ups.
“Great Catalog, Frustrating App UI I love shopping on Zalando, but the app interface desperately needs basic updates. Managing saved items is a chore—there is no option to bulk-delete, select all, or filter out sold-out products. Cleaning up a cluttered wishlist one by one is exha…” (1★, v26.15.0, 2026-08-23, GB) - Fix in-use crashes and freezes: 8 of 165 1–3★ reviews. What to do: Match quoted actions to crash reports; ship a hotfix for the top stack trace.
“This app keeps crashing (shows a black screen) and it needs to be closed and reopened. It happened several times when trying to swipe left on a picture to see the next. Also when displaying a picture and attempting to go back to previous screen. First it blocks the action (like i…” (1★, v26.4.1, 2026-03-31, GB) - Ship the most requested feature: 7 of 165 1–3★ reviews. What to do: Read the quotes below for the exact request; consider a public roadmap.
“I used to shop so much with Zalando because it was so user friendly and like any other shopping app, but since you made the changes it's difficult to navigate and feel inspired unless I'm searching for something in specific. Don't understand what you're trying to be? Different? P…” (2★, v26.4.0, 2026-03-13, GB) - Stop data / progress loss: 5 of 165 1–3★ reviews. What to do: Reproduce sync and restore paths; add server-side backup and a visible "restore" option.
“After being a customer for years, my account has been locked 'for security reasons' with no further explanation or contact details in sight. I would happily just delete the app and move on but I had payment details and addresses saved to my account so I would prefer to ensure the…” (1★, v26.2.0, 2026-03-31, GB)
Rating by app version
| Version | Reviews | Avg stars | 1–3★ share |
|---|---|---|---|
| 26.19.0 | 6 | 3.83★ | 33% |
| 26.18.1 | 10 | 3.00★ | 50% |
| 26.17.1 | 13 | 3.31★ | 54% |
| 26.16.1 | 12 | 2.83★ | 58% |
| 26.15.0 | 16 | 3.25★ | 50% |
| 26.14.0 | 20 | 3.25★ | 50% |
Versions with fewer than 5 reviews in the sample are left out.
The same report for your Android app
Up to 600 recent Google Play reviews in up to 10 languages, classified into 7 themes and 18 specific issues, with severity, version trend, real quotes and 10 ranked fixes. PDF by email within 24–48 h.
Google Play report €19 €9 Free check
Launch prices until 30 Nov 2026 or the first 20 orders (then €19).
Method and limits
Reviews were collected once from the public Google Play listing with the open-source google-play-scraper library (newest English reviews from the UK and Ireland store locales, up to 300 reviews). Star, month and version figures are plain counts of that sample. Theme and issue figures come from fixed keyword patterns (for example “subscription”, “charged”, “refund” for pricing) run on English-language 1–3★ reviews from the UK and Irish stores only (reviews in other languages count in the star, month and version figures but not in the themes); a keyword match is not a judgement of the review, so check the quotes. The paid report classifies every review with an AI model into 7 themes and 18 issues with severity. This is a snapshot of recent reviews, not the app's full history. Generated 24 October 2026. Not affiliated with Zalando SE or Google.
More popular app reports
- Argos reviews (55% of 300 recent App Store reviews at 1–3★)
- Asda reviews (97% of 300 recent App Store reviews at 1–3★)
- ASOS reviews (42% of 300 recent App Store reviews at 1–3★)
- Boots reviews (50% of 300 recent App Store reviews at 1–3★)
- Ocado reviews (41% of 300 recent App Store reviews at 1–3★)
- Sainsbury's reviews (74% of 300 recent App Store reviews at 1–3★)
- Channel 4 reviews (62% of 300 recent App Store reviews at 1–3★)
- Evri reviews (90% of 300 recent App Store reviews at 1–3★)
All UK & European apps in this batch · Popular US apps · All app complaint reports
FAQ
What do Zalando users complain about most?
In 165 English-language 1–3★ Google Play reviews from 2026-01-28 to 2026-10-22, the most-mentioned theme was bugs (14%) and the most-mentioned issue was “answer support requests” (15 reviews).
How many Zalando Google Play reviews are negative?
165 of 300 recent reviews (55%) gave 1–3 stars. Average rating in this sample: 3.06★.