Morrisons reviews: what App Store users complain about
We read the 300 most recent App Store reviews of Morrisons Grocery Shopping (by Wm Morrison Supermarkets PLC) from 1 storefronts, dated 6 November 2024 to 12 October 2026. Average rating in this sample: 3.08★. All-time App Store rating: 4.7★ from 48k ratings. 154 reviews (51%) gave 1–3 stars.
Star ratings in this sample
| Stars | Reviews | Share |
|---|---|---|
| 5★ | 120 | 40% |
| 4★ | 26 | 9% |
| 3★ | 21 | 7% |
| 2★ | 23 | 8% |
| 1★ | 110 | 37% |
Rating by month
| Month | Reviews | Avg stars | 1–3★ share |
|---|---|---|---|
| October 2026 | 8 | 4.00★ | 25% |
| September 2026 | 15 | 3.07★ | 53% |
| August 2026 | 7 | 2.71★ | 57% |
| July 2026 | 10 | 3.90★ | 30% |
| June 2026 | 11 | 3.00★ | 55% |
| May 2026 | 8 | 3.12★ | 50% |
What 1–3★ reviews mention
154 English-language 1–3★ reviews in the sample (Canada, Australia, India, UK, Ireland, US and New Zealand storefronts), matched against fixed keyword lists per theme.
| Theme | Reviews mentioning it | Share of 1–3★ reviews |
|---|---|---|
| Pricing / subscription | 35 | 23% |
| Bugs | 34 | 22% |
| Feature requests | 21 | 14% |
| Crashes / freezes | 9 | 6% |
| UX / design | 9 | 6% |
| Performance | 5 | 3% |
| Ads | 3 | 2% |
A review can mention several themes.
Most-mentioned issues
- Make trials and renewals transparent: 20 of 154 1–3★ reviews. What to do: Show the renewal date and price before the trial ends; link to cancellation. Surprise charges drive 1-star reviews and refunds.
“I placed a same-day delivery order and waited for hours while the app showed it was being prepared. I received no message, email or alert that it had been cancelled, I had to call customer service myself just to find out what was going on. They confirmed the order was cancelled b…” (1★, v1.428, 2026-06-05, GB) - Answer support requests: 18 of 154 1–3★ reviews. What to do: Add an in-app contact option and reply to these App Store reviews; Apple lets developers respond publicly.
“There’s no way to contact anyone when something inevitably goes wrong such as half my order going missing. There’s no way to contact the delivery person and no way to contact anyone at Morrisons so you end up just being out of pocket and without your items” (1★, v1.428, 2026-05-26, GB) - Fix login / account access: 14 of 154 1–3★ reviews. What to do: Audit the sign-in flow (SSO, password reset, verification emails) on the latest version; add clear error messages.
“Resetting your password just goes in circles. No QA in sight. Stop using gen AI for this bro. Hire actual developers and do basic QA. ITS NOT THAT DIFFICULT” (1★, v1.442.2, 2026-08-16, GB) - Soften the redesign backlash: 10 of 154 1–3★ reviews. What to do: Explain the change in-app, restore the most-missed option, or offer a setting for the old behaviour.
“Despite my contacting the Help Hub they still have not enabled you to see your slots already booked when booking another delivery, nor do you see the number of bags used and charged for on your final receipt (which is often more than that supplied); you are therefore unable to cl…” (2★, v1.356, 2024-11-23, GB) - Ship the most requested feature: 10 of 154 1–3★ reviews. What to do: Read the quotes below for the exact request; consider a public roadmap.
“Absolutely horrific app, lags, crashes, glitches and messes up everything. Joke of a supermarket too, no option to stop substitute items being sent and send pathetic replacements, too expensive or unrelated to the items you try to order. Eg: bottles of oranges are replaced by kid…” (1★, v1.379, 2025-05-28, GB) - Fix in-use crashes and freezes: 8 of 154 1–3★ reviews. What to do: Match quoted actions to crash reports; ship a hotfix for the top stack trace.
“Absolutely dreadful! Since the updated app launched I’ve had nothing but trouble with it. My ‘favourites’ have several items missing, it’s difficult to navigate, it suddenly glitches and doesn’t take you back to where you left off. The email confirmation of your order is nowhere…” (1★, v1.354, 2024-11-06, GB)
Rating by app version
| Version | Reviews | Avg stars | 1–3★ share |
|---|---|---|---|
| 1.450.1 | 5 | 4.20★ | 20% |
| 1.428 | 10 | 2.70★ | 60% |
| 1.417.2 | 5 | 2.40★ | 100% |
| 1.374.1 | 5 | 4.40★ | 20% |
| 1.369 | 9 | 3.89★ | 22% |
| 1.364 | 14 | 3.21★ | 50% |
Versions with fewer than 5 reviews in the sample are left out.
Is Morrisons your app?
The full report reads up to ~300 of the latest public App Store reviews, classifies them into 7 themes and 18 specific issues, and ranks the 10 fixes that would move your rating most. PDF by email within 24–48 h.
Full App Store report €49 €19 Free check
Launch prices until 30 Nov 2026 or the first 20 orders (then €49).
Method and limits
Reviews were collected once from Apple's public customer-reviews feed (most recent first; UK storefront first, then the other English-language storefronts (Canada, Australia, India, UK, Ireland, US, New Zealand), 1 with reviews; up to 300 reviews). Star, month and version figures are plain counts of that sample. Theme and issue figures come from fixed keyword patterns (for example “subscription”, “charged”, “refund” for pricing) run on English-language 1–3★ reviews only; a keyword match is not a judgement of the review, so check the quotes. The paid report classifies every review with an AI model into 7 themes and 18 issues with severity. This is a snapshot of recent reviews, not the app's full history. Generated 24 October 2026. Not affiliated with Wm Morrison Supermarkets PLC or Apple.
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FAQ
What do Morrisons users complain about most?
In 154 English-language 1–3★ App Store reviews from 2024-11-06 to 2026-10-12, the most-mentioned theme was pricing / subscription (23%) and the most-mentioned issue was “make trials and renewals transparent” (20 reviews).
How many Morrisons App Store reviews are negative?
154 of 300 recent reviews (51%) gave 1–3 stars. Average rating in this sample: 3.08★.