M&S reviews: what App Store users complain about
We read the 300 most recent App Store reviews of M&S - Fashion, Food & Homeware (by Marks and Spencer PLC) from 3 storefronts, dated 24 August 2026 to 22 October 2026. Average rating in this sample: 3.80★. All-time App Store rating: 4.8★ from 1.3M ratings. 97 reviews (32%) gave 1–3 stars.
Star ratings in this sample
| Stars | Reviews | Share |
|---|---|---|
| 5★ | 179 | 60% |
| 4★ | 24 | 8% |
| 3★ | 17 | 6% |
| 2★ | 19 | 6% |
| 1★ | 61 | 20% |
Rating by month
| Month | Reviews | Avg stars | 1–3★ share |
|---|---|---|---|
| October 2026 | 120 | 3.63★ | 38% |
| September 2026 | 134 | 3.99★ | 26% |
| August 2026 | 46 | 3.72★ | 37% |
What 1–3★ reviews mention
97 English-language 1–3★ reviews in the sample (Canada, Australia, India, UK, Ireland, US and New Zealand storefronts), matched against fixed keyword lists per theme.
| Theme | Reviews mentioning it | Share of 1–3★ reviews |
|---|---|---|
| Bugs | 24 | 25% |
| Pricing / subscription | 13 | 13% |
| UX / design | 13 | 13% |
| Crashes / freezes | 7 | 7% |
| Feature requests | 6 | 6% |
| Performance | 2 | 2% |
A review can mention several themes.
Most-mentioned issues
- Fix login / account access: 10 of 97 1–3★ reviews. What to do: Audit the sign-in flow (SSO, password reset, verification emails) on the latest version; add clear error messages.
“For some reason system does not recognise that I have an account. Spoke to your team in the past and they said it would be rectified but still no joy. Try to reset password but no notification / reset link received. When I checkout as guest it tells me I already have an account.…” (1★, v8.79, 2026-09-25, GB) - Stop data / progress loss: 6 of 97 1–3★ reviews. What to do: Reproduce sync and restore paths; add server-side backup and a visible "restore" option.
“Is it hacked why system is down? Deleted and downloaded app few times and still not working. At home with full WiFi but saying i am offline and direct to settings nothing there. Unbelievable and try to reach the cs yesterday no announcement on website.” (1★, v8.79, 2026-10-03, GB) - Fix in-use crashes and freezes: 5 of 97 1–3★ reviews. What to do: Match quoted actions to crash reports; ship a hotfix for the top stack trace.
“Just recently my ipad app hangs up when i choose an item and try to select a size. It hangs and then crashes….works fine on iphone. my ipad is 1 year old and software up to date.Tried deleting app and reinstalling but problem still there…..any ideas??” (3★, v8.77, 2026-09-15, GB) - Simplify navigation: 4 of 97 1–3★ reviews. What to do: Run a quick usability test on the screens users mention; remove extra taps and pop-ups.
“I bought some sandwiches for an event many years ago. Paid for (£165) collected, eaten. Very nice thank you. The whole order still clutters up my account to this day. Can you fix it please?” (1★, v8.78, 2026-09-23, GB) - Improve content quality: 4 of 97 1–3★ reviews. What to do: Review the content areas users name; add a "report a problem" button on content.
“Awful payment system, which in incredibly un-user friendly. Delivery address kept defaulting to the wrong address, in a completely different part of the country, even following multiple attempts to change it, and once the correctly address was seemingly accepted by the app, it st…” (1★, v8.80, 2026-10-14, GB) - Ship the most requested feature: 3 of 97 1–3★ reviews. What to do: Read the quotes below for the exact request; consider a public roadmap.
“Would love to review the app. But I’ve not be able to open it as it doesnt think i have an internet connection” (1★, v8.79, 2026-10-04, GB)
Rating by app version
| Version | Reviews | Avg stars | 1–3★ share |
|---|---|---|---|
| 8.81 | 41 | 3.68★ | 39% |
| 8.80 | 49 | 3.73★ | 35% |
| 8.79 | 56 | 3.52★ | 39% |
| 8.78 | 33 | 4.21★ | 21% |
| 8.77 | 37 | 4.08★ | 22% |
| 8.76 | 27 | 4.07★ | 22% |
Versions with fewer than 5 reviews in the sample are left out.
Is M&S your app?
The full report reads up to ~300 of the latest public App Store reviews, classifies them into 7 themes and 18 specific issues, and ranks the 10 fixes that would move your rating most. PDF by email within 24–48 h.
Full App Store report €49 €19 Free check
Launch prices until 30 Nov 2026 or the first 20 orders (then €49).
Method and limits
Reviews were collected once from Apple's public customer-reviews feed (most recent first; UK storefront first, then the other English-language storefronts (Canada, Australia, India, UK, Ireland, US, New Zealand), 3 with reviews; up to 300 reviews). Star, month and version figures are plain counts of that sample. Theme and issue figures come from fixed keyword patterns (for example “subscription”, “charged”, “refund” for pricing) run on English-language 1–3★ reviews only; a keyword match is not a judgement of the review, so check the quotes. The paid report classifies every review with an AI model into 7 themes and 18 issues with severity. This is a snapshot of recent reviews, not the app's full history. Generated 24 October 2026. Not affiliated with Marks and Spencer PLC or Apple.
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FAQ
What do M&S users complain about most?
In 97 English-language 1–3★ App Store reviews from 2026-08-24 to 2026-10-22, the most-mentioned theme was bugs (25%) and the most-mentioned issue was “fix login / account access” (10 reviews).
How many M&S App Store reviews are negative?
97 of 300 recent reviews (32%) gave 1–3 stars. Average rating in this sample: 3.80★.