Shop 1-star reviews: what merchants complain about
66 one- and two-star Shopify App Store reviews with text (56 one-star) of Shop, Marketplaces category, posted 27 Oct 2025 – 24 Sep 2026.
What the reviews complain about
| Complaint | Share | Reviews | All apps |
|---|---|---|---|
| Charges & refunds | 15.2% | 10 | 13.9% |
| Slow or no support | 15.2% | 10 | 31.2% |
| Called it a scam or misleading | 13.6% | 9 | 5.8% |
| Too expensive for what it does | 7.6% | 5 | 4.7% |
| Missing features & limits | 4.5% | 3 | 3.1% |
| Sync, orders & inventory errors | 4.5% | 3 | 6.5% |
| Bugs & broke the store | 3% | 2 | 17.9% |
| Hard to use or set up | 3% | 2 | 9.1% |
| Export, import & migration pain | 1.5% | 1 | 6.4% |
A review can match several themes; 54.5% match none. All apps: 2,418 low-star reviews of 192 Shopify apps in the study.
In merchants’ words
“I was charged & cheated because I didn’t want any campaigns but couldn’t turn it off.”
Shopify App Store review, Aug 2026
“… Your support told me that even when I turn a campaign off, I keep getting charged for the next 7 days or so, even though it's not running anymore.”
Shopify App Store review, Jul 2026
“The ROAS is so absurdly small it's not worth it. I would LOSE money to advertise.”
Shopify App Store review, Jun 2026
“… Can't customize certain text or even link things further down the page without getting a web designer to spend hours on it.”
Shopify App Store review, Mar 2026
“… EVERY TIME I fulfil an order (in the UK) SHOP sends my customer a DHL (USA) tracking number to my customer causing so much confusion.”
Shopify App Store review, Nov 2025
Developer replies
None of the 66 got a developer reply. All apps in the study: 43.9%.
Time on the app before the review
| Time used | Reviews | Share |
|---|---|---|
| Under 1 day | 0 | 0% |
| 1–7 days | 3 | 4.5% |
| 8–30 days | 4 | 6.1% |
| 1–12 months | 12 | 18.2% |
| Over 1 year | 47 | 71.2% |
Marketplaces category: shared complaints
AppGap reads the recent 1–3★ merchant reviews of the top ~10 apps in your Shopify App Store category and ranks the complaints they share, with real quotes. One PDF by email within 24–48 h.
Get my category report – €19Sample PDF · AppGap
€19 €39 one-off, launch price until 30 Nov 2026 or the first 20 orders. Full refund if we can’t produce a useful report.
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Data and method: Shopify App Store review study · Shopify app bad reviews: what to fix first · All app and plugin pages