Facebook & Instagram 1-star reviews: what merchants complain about
108 one- and two-star Shopify App Store reviews with text (78 one-star) of Facebook & Instagram, Marketplaces category, posted 15 Jan 2026 – 24 Oct 2026.
What the reviews complain about
| Complaint | Share | Reviews | All apps |
|---|---|---|---|
| Hard to use or set up | 13% | 14 | 9.1% |
| Bugs & broke the store | 11.1% | 12 | 17.9% |
| Slow or no support | 8.3% | 9 | 31.2% |
| Too expensive for what it does | 2.8% | 3 | 4.7% |
| Missing features & limits | 2.8% | 3 | 3.1% |
| Charges & refunds | 1.9% | 2 | 13.9% |
| Export, import & migration pain | 0.9% | 1 | 6.4% |
| Sync, orders & inventory errors | 0.9% | 1 | 6.5% |
A review can match several themes; 66.7% match none. All apps: 2,418 low-star reviews of 192 Shopify apps in the study.
In merchants’ words
“It's not very intuitive and difficult to navigate. There are too many different tools that have overlap and they've made it so difficult that sometimes it's not worth the hassle.”
Shopify App Store review, Sep 2026
“… This has directly impacted my sales and Instagram Shopping does not work.”
Shopify App Store review, Sep 2026
“… Ghost restrictions that are not associated with our account that support has no idea where they are from, and agrees they shouldn't be on our account...”
Shopify App Store review, Aug 2026
“We can't use it because we can't customize what products show up on our store and what doesn't.”
Shopify App Store review, Sep 2026
Developer replies
None of the 108 got a developer reply. All apps in the study: 43.9%.
Time on the app before the review
| Time used | Reviews | Share |
|---|---|---|
| Under 1 day | 5 | 4.6% |
| 1–7 days | 3 | 2.8% |
| 8–30 days | 1 | 0.9% |
| 1–12 months | 21 | 19.4% |
| Over 1 year | 78 | 72.2% |
For Facebook & Instagram the read stopped at 200 one-star or 100 two-star reviews, so these counts are a floor.
Marketplaces category: shared complaints
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Get my category report – €19Sample PDF · AppGap
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Same category: TikTok · Shopify Marketplace Connect · Google & YouTube · Shop · Pinterest
Data and method: Shopify App Store review study · Shopify app bad reviews: what to fix first · All app and plugin pages