QuickBooks reviews: what App Store users complain about
We read the 300 most recent App Store reviews of Intuit QuickBooks for Business (by Intuit Inc.) from 4 storefronts, dated 14 August 2026 to 22 October 2026. Average rating in this sample: 2.44★. All-time App Store rating: 4.7★ from 273k ratings. 215 reviews (72%) gave 1–3 stars.
Star ratings in this sample
| Stars | Reviews | Share |
|---|---|---|
| 5★ | 72 | 24% |
| 4★ | 13 | 4% |
| 3★ | 38 | 13% |
| 2★ | 30 | 10% |
| 1★ | 147 | 49% |
Rating by month
| Month | Reviews | Avg stars | 1–3★ share |
|---|---|---|---|
| October 2026 | 80 | 2.58★ | 69% |
| September 2026 | 141 | 2.26★ | 77% |
| August 2026 | 79 | 2.65★ | 66% |
What 1–3★ reviews mention
215 English-language 1–3★ reviews in the sample (US, UK, Canada, Australia and India storefronts), matched against fixed keyword lists per theme.
| Theme | Reviews mentioning it | Share of 1–3★ reviews |
|---|---|---|
| Bugs | 92 | 43% |
| Pricing / subscription | 49 | 23% |
| Performance | 49 | 23% |
| Crashes / freezes | 46 | 21% |
| UX / design | 28 | 13% |
| Feature requests | 18 | 8% |
| Ads | 3 | 1% |
A review can mention several themes.
Most-mentioned issues
- Speed up loading: 48 of 215 1–3★ reviews. What to do: Profile cold start and the slowest screens on older devices; cache content.
“Hands down the worse tool I use now. I loved quick books for years but god it is insufferable now. The app and the desktop versions take SO long to load now. It’s just gotten slower and slower. Will be asking my accountant to find an alternative because I have a life to live and…” (1★, v26.08.4, 2026-09-01, CA) - Fix in-use crashes and freezes: 45 of 215 1–3★ reviews. What to do: Match quoted actions to crash reports; ship a hotfix for the top stack trace.
“Horrible app. Software is slow. Most days it won’t let me login in citing “unknown error, try again later”. I try to use it to scan my receipts but it has a tendency to freeze and crash. I pay enough money per month, you’d think they would invest in their app and fix the issues.” (1★, v26.08.2, 2026-08-19, CA) - Fix login / account access: 39 of 215 1–3★ reviews. What to do: Audit the sign-in flow (SSO, password reset, verification emails) on the latest version; add clear error messages.
“Two key issues with this bug ridden app. 1. Very difficult to log on. It either loses my login information and I have to send a code to my email, check my email in my phone to receive the code, then when I switch back to this app, it starts all over again, requesting sending a co…” (1★, v26.09.1, 2026-09-21, US) - Answer support requests: 20 of 215 1–3★ reviews. What to do: Add an in-app contact option and reply to these App Store reviews; Apple lets developers respond publicly.
“Cannot do any bank transactions in the app anymore. Worse than useless. Tried contacting support but not helpful.” (1★, v26.09.2, 2026-09-24, CA) - Make trials and renewals transparent: 9 of 215 1–3★ reviews. What to do: Show the renewal date and price before the trial ends; link to cancellation. Surprise charges drive 1-star reviews and refunds.
“These guys used to focus on helping their customers and improving products. Now everything is sales focused to the point they lie about what products do. This has happened not once, not twice, but three times! Then no one will cancel the fraudulent product, instead as soon as the…” (1★, v26.09.4, 2026-10-07, US) - Ship the most requested feature: 9 of 215 1–3★ reviews. What to do: Read the quotes below for the exact request; consider a public roadmap.
“QuickBooks is crashing again on my iPad when I minimize the onscreen keyboard. This makes it difficult to use the app reliably for my business. The previous crashing issue took approximately eight months to resolve, and during that time the app would crash before I could even ope…” (1★, v26.09.4, 2026-10-08, US)
Rating by app version
| Version | Reviews | Avg stars | 1–3★ share |
|---|---|---|---|
| 26.10.1 | 8 | 3.12★ | 62% |
| 26.10.0 | 28 | 2.71★ | 68% |
| 26.09.4 | 41 | 1.98★ | 80% |
| 26.09.3 | 14 | 2.07★ | 86% |
| 26.09.2 | 16 | 2.00★ | 81% |
| 26.09.1 | 30 | 2.37★ | 77% |
Versions with fewer than 5 reviews in the sample are left out.
Is QuickBooks your app?
The full report reads up to ~300 of the latest public App Store reviews, classifies them into 7 themes and 18 specific issues, and ranks the 10 fixes that would move your rating most. PDF by email within 24–48 h.
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Launch prices until 30 Nov 2026 or the first 20 orders (then €49).
Method and limits
Reviews were collected once from Apple's public customer-reviews feed (most recent first, 4 storefronts merged, up to 300 reviews). Star, month and version figures are plain counts of that sample. Theme and issue figures come from fixed keyword patterns (for example “subscription”, “charged”, “refund” for pricing) run on English-language 1–3★ reviews only; a keyword match is not a judgement of the review, so check the quotes. The paid report classifies every review with an AI model into 7 themes and 18 issues with severity. This is a snapshot of recent reviews, not the app's full history. Generated 24 October 2026. Not affiliated with Intuit Inc. or Apple.
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FAQ
What do QuickBooks users complain about most?
In 215 English-language 1–3★ App Store reviews from 2026-08-14 to 2026-10-22, the most-mentioned theme was bugs (43%) and the most-mentioned issue was “speed up loading” (48 reviews).
How many QuickBooks App Store reviews are negative?
215 of 300 recent reviews (72%) gave 1–3 stars. Average rating in this sample: 2.44★.