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Instacart app reviews: what users complain about

We ran AppGripe on 300 of the most recent public App Store reviews of Instacart: Groceries & Food (Food delivery, by Maplebear Inc) from 4 storefronts, dated 2023-08-02 to 2026-10-22. Average rating in this sample: 2.83★. Its all-time US App Store rating is 4.8★ from 4.9M ratings. 140 reviews contained a complaint; the biggest theme was pricing / subscription (64%).

Download the full Instacart report (PDF, free)

Complaint categories

CategoryReviewsShare of complaintsAvg severity (0–3)
Pricing / subscription8964%2.3
Bugs4532%2.3
Performance2719%2.2
Feature requests2619%2.1
UX / design118%1.9
Crashes / freezes64%2.7

A review can count in several categories, so shares add up to more than 100%. Severity is the AI's estimate of how bad the problem is for the user.

Top issues, ranked by reviews × severity

  1. Answer support requests: 55 complaining reviews, avg severity 2.4/3. What to do: Add an in-app contact option and reply to these App Store reviews; Apple lets developers respond publicly.
    “Instacart charges a considerable amount of service and delivery fee, but does not actually resolve any issues. Scheduled order to arrive between 7 to 9pm, and the shopping did not begin until 9:40pm. Store closed at 10pm and shopper was forced to skip more tha…” (1★, v9.32.0, CA)
  2. Justify or adjust the price: 39 complaining reviews, avg severity 2.2/3. What to do: Test a cheaper tier, annual discount or one-time purchase; show what paid users get.
    “Where are all the Made In Canada labels easily visible? 🇨🇦I demand that they be on every Canadian food item. 🇨🇦I will only buy US if it's the last option. We don't have to but US because Loblaw wantsto flood us with stuff from there. The Weston's might be budd…” (1★, v9.32.0, CA)
  3. Make trials and renewals transparent: 26 complaining reviews, avg severity 2.2/3. What to do: Show the renewal date and price before the trial ends; link to cancellation. Surprise charges drive 1-star reviews and refunds.
    “Zero star for making it impossible to cancel trial membership and avoid being billed annually or monthly” (3★, v9.35.0, CA)
  4. Improve content quality: 14 complaining reviews, avg severity 2.0/3. What to do: Review the content areas users name; add a "report a problem" button on content.
    “This was my 1st time ordering from instacart, it was a very simple order, 2 items …but I received one item and the item I received was the wrong item so I paid for two items plus a large tip and received something I didn’t even order…I will never be using this…” (1★, v9.36.1, CA)
  5. Fix login / account access: 12 complaining reviews, avg severity 2.5/3. What to do: Audit the sign-in flow (SSO, password reset, verification emails) on the latest version; add clear error messages.
    “I was shocked to receive an email accusing me of mileage fraud and deactivating my account. I drive a Tesla, and all of my trips are recorded. I would never manipulate mileage for a few extra dollars. As a new shopper, I made some mistakes while learning the a…” (1★, v9.33.1, CA)
  6. Fix crash on launch: 4 complaining reviews, avg severity 2.9/3. What to do: Check crash logs (Xcode Organizer / Crashlytics) for the affected version and device models first.
    “***The app has been crashing now for 5 days straight. I have tried everything. My device is up to date. The app is compatible with IOS 16 so why is it still crashing? Update: You said to update device to latest features. Which iOS system would I need to access…” (1★, v9.3.0, CA)

Rating by app version (newest first)

VersionReviewsAvg starsShare with a complaint
9.38.0553.535%
9.37.0633.041%
9.36.1141.964%
9.36.051.480%
9.35.0163.050%
9.34.1143.157%

Versions with fewer than 3 reviews in the sample are left out.

FAQ

What do users complain about most in Instacart?

In 300 recent App Store reviews (2023-08-02 to 2026-10-22), the most common complaint theme was pricing / subscription (64% of complaining reviews), and the top specific issue was “answer support requests” (55 reviews).

How many Instacart reviews are negative?

140 of 300 recent reviews (47%) contained a complaint. Average rating in this sample: 2.83★. Its all-time US App Store rating is 4.8★ from 4.9M ratings.

Can I get the same report for my own app?

Yes. Paste your App Store or Google Play link at revunda.xyz/apps/ and you get the full PDF (up to 300 recent reviews, 7 categories, 18 specific issues, version trend, 10 ranked fixes) within 24–48 hours. A free mini check shows the top 3 themes in seconds.

How to read this

Apple's public feed only shows recent reviews, so this is a snapshot of the last weeks or months, not the app's full history. Popular apps attract complaints in proportion to their size; the useful part is which issues repeat. Generated 22 October 2026. We have no relationship with Maplebear Inc.

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