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Flo app reviews: what users complain about
We ran AppGripe on 300 of the most recent public App Store reviews of Flo Cycle & Period Tracker (Health, by FLO HEALTH UK LIMITED) from 3 storefronts, dated 2026-08-26 to 2026-10-22. Average rating in this sample: 3.0★. Its all-time US App Store rating is 4.7★ from 2M ratings. 166 reviews contained a complaint; the biggest theme was pricing / subscription (73%).
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Complaint categories
| Category | Reviews | Share of complaints | Avg severity (0–3) |
|---|---|---|---|
| Pricing / subscription | 121 | 73% | 2.2 |
| Feature requests | 46 | 28% | 1.8 |
| Ads | 45 | 27% | 2.3 |
| Bugs | 35 | 21% | 2.1 |
| UX / design | 26 | 16% | 2.2 |
| Crashes / freezes | 2 | 1% | 2.4 |
| Performance | 2 | 1% | 1.8 |
A review can count in several categories, so shares add up to more than 100%. Severity is the AI's estimate of how bad the problem is for the user.
Top issues, ranked by reviews × severity
- Ease paywall pressure: 77 complaining reviews, avg severity 2.2/3. What to do: Keep core features usable for free users or explain clearly what is paid; show the paywall less often.
“You literally cannot click on anything in the app without being prompted to pay for a subscription. Other than the main page, everything is “premium” content. Disappointing that an app that is allegedly “made for women” and whose mission is to educate and supp…” (1★, v10.6.0, CA) - Justify or adjust the price: 74 complaining reviews, avg severity 2.2/3. What to do: Test a cheaper tier, annual discount or one-time purchase; show what paid users get.
“I’ve used Flo for a while now and it definitely helps with tracking my periods. But the premium subscription is more than I’m willing to pay. The main reason I deleted it though, was a notification that popped up on my phone, whilst I was out with friends. It…” (4★, v10.8.0, GB) - Improve content quality: 44 complaining reviews, avg severity 2.1/3. What to do: Review the content areas users name; add a "report a problem" button on content.
“My wife paid $80 for her subscription. The app would not accept her dates. There’s clearly a whole bunch of whatever language to English translation issues. I got the app because it was supposed to connect with hers and I’d did connect in terms of it accepted…” (1★, v10.8.0, CA) - Reduce ad frequency and length: 31 complaining reviews, avg severity 2.3/3. What to do: Cap ads per session, avoid unskippable video, and never show ads in the middle of a core task.
“The second you open the app you are bombarded with adverts. It makes the app almost unusable. On top of that, the app sells your data. I am switching to an ad-free app with better accuracy.” (1★, v10.7.0, GB) - Fix notifications: 25 complaining reviews, avg severity 2.2/3. What to do: Check notification delivery and let users control frequency in settings.
“The notifications are absolutely incessant! I’ve turned off literally all of them except a reminder to take my pill (which is all I really use the app for) and I still get multiple notifications a day to play their stupid games or check in or join their stupid…” (1★, v10.8.0, GB) - Make trials and renewals transparent: 25 complaining reviews, avg severity 2.2/3. What to do: Show the renewal date and price before the trial ends; link to cancellation. Surprise charges drive 1-star reviews and refunds.
“I downloaded this app and was duped into a premium upgraded trial. They continued this without my consent and have charged me £40!!!!!!!! They won’t offer refunds and ask you to discount with Apple. APPLE ARE USELESS. Terrible app, terrible communication. DO N…” (1★, v10.6.0, GB)
Rating by app version (newest first)
| Version | Reviews | Avg stars | Share with a complaint |
|---|---|---|---|
| 10.9.0 | 7 | 2.7 | 43% |
| 10.8.0 | 138 | 3.0 | 57% |
| 10.7.0 | 57 | 2.5 | 67% |
| 10.6.1 | 36 | 3.2 | 47% |
| 10.6.0 | 17 | 2.3 | 71% |
| 10.5.0 | 26 | 3.4 | 50% |
Versions with fewer than 3 reviews in the sample are left out.
FAQ
What do users complain about most in Flo?
In 300 recent App Store reviews (2026-08-26 to 2026-10-22), the most common complaint theme was pricing / subscription (73% of complaining reviews), and the top specific issue was “ease paywall pressure” (77 reviews).
How many Flo reviews are negative?
166 of 300 recent reviews (55%) contained a complaint. Average rating in this sample: 3.0★. Its all-time US App Store rating is 4.7★ from 2M ratings.
Can I get the same report for my own app?
Yes. Paste your App Store or Google Play link at revunda.xyz/apps/ and you get the full PDF (up to 300 recent reviews, 7 categories, 18 specific issues, version trend, 10 ranked fixes) within 24–48 hours. A free mini check shows the top 3 themes in seconds.
How to read this
Apple's public feed only shows recent reviews, so this is a snapshot of the last weeks or months, not the app's full history. Popular apps attract complaints in proportion to their size; the useful part is which issues repeat. Generated 22 October 2026. We have no relationship with FLO HEALTH UK LIMITED.
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