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Psychologist / therapist: Google Business Profile suspended

Suspension-risk level for this category: Medium · Business model: Can be either: show the address only if you receive customers there during staffed hours; otherwise hide it and use a service area.

Triggers we see most for psychologist / therapist profiles

1. Online-only practice listing a physical address
2. Shared consulting room without permanent signage
3. Name with 'Anxiety Depression Therapy'

Also check the general triggers

• Business name exactly as on your signage, website and registration, no extra keywords or cities
• Address: no virtual offices, PO boxes or coworking desks unless staffed and signed
• Same name, phone and website on the profile, your site and invoices
• Don't edit name, address, category and phone all at once; big edits trigger re-verification
• One profile per business per location; remove duplicates instead of creating new ones

Appeal steps

1. Fix every trigger above before appealing; Google re-checks the profile as it is now
2. Open the appeal from Google's Business Profile appeals tool while signed in as the owner
3. Upload evidence: business registration, a utility bill or lease with the exact name and address, a photo of permanent signage or branded vehicle
4. Category-specific evidence: professional registration number, room rental contract, signage
5. After reinstatement, avoid editing the profile for about 2 weeks

Other categories: Chiropractor / physio · Beauty salon · Hair salon / barber · Massage · Restaurant

This page summarises Google's public Business Profile guidelines and common patterns; it is not legal advice and not affiliated with Google. Tier is our editorial estimate.