Fix every trigger above before appealing; Google re-checks the profile as it is now Open the appeal from Google's Business Profile appeals tool while signed in as the owner Upload evidence: business registration, a utility bill or lease with the exact name and address, a photo of permanent signage or branded vehicle

Insurance agent: Google Business Profile suspended

Q: Triggers we see most for insurance agent profiles

Agent and agency duplicates; Insurer brand used as name; Shared office

Suspension-risk level for this category: Medium · Business model: Usually a storefront: customers must be able to visit the address during listed hours, with permanent signage.

Free: full suspension checklist Get your causes ranked + appeal written (€29)

Triggers we see most for insurance agent profiles

Agent and agency duplicates
Insurer brand used as name
Shared office

Also check the general triggers

Business name exactly as on your signage, website and registration, no extra keywords or cities
Address: no virtual offices, PO boxes or coworking desks unless staffed and signed
Same name, phone and website on the profile, your site and invoices
Don't edit name, address, category and phone all at once; big edits trigger re-verification
One profile per business per location; remove duplicates instead of creating new ones

Appeal steps

Fix every trigger above before appealing; Google re-checks the profile as it is now
Open the appeal from Google's Business Profile appeals tool while signed in as the owner
Upload evidence: business registration, a utility bill or lease with the exact name and address, a photo of permanent signage or branded vehicle
Category-specific evidence: DGSFP/regulator registration, lease, signage
After reinstatement, avoid editing the profile for about 2 weeks

Get your causes ranked + appeal written (€29)

Other categories: Accountant / tax advisor · Marketing / SEO agency · Web designer / developer · Photographer · Driving school

This page summarises Google's public Business Profile guidelines and common patterns; it is not legal advice and not affiliated with Google. Tier is our editorial estimate.