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Prime Video app reviews: what users complain about
We ran AppGripe on 300 of the most recent public App Store reviews of Amazon Prime Video (Streaming, by AMZN Mobile LLC) from 3 storefronts, dated 2026-06-11 to 2026-10-22. Average rating in this sample: 2.06★. Its all-time US App Store rating is 4.8★ from 3.1M ratings. 230 reviews contained a complaint; the biggest theme was ads (51%).
Download the full Prime Video report (PDF, free)
Complaint categories
| Category | Reviews | Share of complaints | Avg severity (0–3) |
|---|---|---|---|
| Ads | 118 | 51% | 2.1 |
| Pricing / subscription | 115 | 50% | 2.2 |
| Bugs | 85 | 37% | 2.3 |
| Feature requests | 54 | 23% | 2.0 |
| Performance | 21 | 9% | 2.5 |
| UX / design | 18 | 8% | 2.2 |
| Crashes / freezes | 12 | 5% | 2.6 |
A review can count in several categories, so shares add up to more than 100%. Severity is the AI's estimate of how bad the problem is for the user.
Top issues, ranked by reviews × severity
- Reduce ad frequency and length: 108 complaining reviews, avg severity 2.1/3. What to do: Cap ads per session, avoid unskippable video, and never show ads in the middle of a core task.
“Tried watching a movie and it stopped probably 4-5 times to play ads that you can’t skip (one was even 2 minutes long ffs). What has this platform become.” (1★, v10.146.1, CA) - Justify or adjust the price: 58 complaining reviews, avg severity 2.2/3. What to do: Test a cheaper tier, annual discount or one-time purchase; show what paid users get.
“Amazon think they don’t have to compete these days, they’re so busy extracting money from buyers and sellers alike. Virtually everything on Amazon I can get cheaper without having to pay £5 for shipping or the £9 a month Prime tax. These companies’ exploitatio…” (1★, v10.149, GB) - Ease paywall pressure: 50 complaining reviews, avg severity 2.1/3. What to do: Keep core features usable for free users or explain clearly what is paid; show the paywall less often.
“I started watching a film on the Wednesday on Prime. I tried to watch the end of the same film on Thursday and the film switched from free with Prime to a subscription. Unimpressed no warning given that the film would be chargeable the very next day.” (1★, v10.148, GB) - Improve content quality: 41 complaining reviews, avg severity 2.0/3. What to do: Review the content areas users name; add a "report a problem" button on content.
“Some of the movies and shows do not support subtitles. Some contents are without source.” (2★, v10.145, AU) - Soften the redesign backlash: 26 complaining reviews, avg severity 2.2/3. What to do: Explain the change in-app, restore the most-missed option, or offer a setting for the old behaviour.
“YouTube content is now taking over Amazon prime, and the age ratings for kids have changed so that basically if your child isn’t a toddler, they are seeing content up to 12yo. You can only “hide” content from the front page but all content still remains search…” (1★, v10.150.3, GB) - Stop data / progress loss: 21 complaining reviews, avg severity 2.2/3. What to do: Reproduce sync and restore paths; add server-side backup and a visible "restore" option.
“Has a great selection of movies and shows but when watching a show /series you could be on for example episode 7, then turn it off for even 5 minutes come back and it takes you back 2-3 episodes every single time which is very frustrating also you you have pri…” (2★, v10.150.3, AU)
Rating by app version (newest first)
| Version | Reviews | Avg stars | Share with a complaint |
|---|---|---|---|
| 10.153.1 | 11 | 2.8 | 64% |
| 10.152.1 | 15 | 1.6 | 93% |
| 10.152 | 11 | 2.7 | 82% |
| 10.151.1 | 26 | 2.3 | 65% |
| 10.150.3 | 27 | 2.2 | 81% |
Versions with fewer than 3 reviews in the sample are left out.
FAQ
What do users complain about most in Prime Video?
In 300 recent App Store reviews (2026-06-11 to 2026-10-22), the most common complaint theme was ads (51% of complaining reviews), and the top specific issue was “reduce ad frequency and length” (108 reviews).
How many Prime Video reviews are negative?
230 of 300 recent reviews (77%) contained a complaint. Average rating in this sample: 2.06★. Its all-time US App Store rating is 4.8★ from 3.1M ratings.
Can I get the same report for my own app?
Yes. Paste your App Store or Google Play link at revunda.xyz/apps/ and you get the full PDF (up to 300 recent reviews, 7 categories, 18 specific issues, version trend, 10 ranked fixes) within 24–48 hours. A free mini check shows the top 3 themes in seconds.
How to read this
Apple's public feed only shows recent reviews, so this is a snapshot of the last weeks or months, not the app's full history. Popular apps attract complaints in proportion to their size; the useful part is which issues repeat. Generated 22 October 2026. We have no relationship with AMZN Mobile LLC.
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