Emma reviews: what App Store users complain about
We classified the 500 most recent App Store reviews of Emma - Budget Planner Tracker (by Emma Technologies LTD.) from 4 storefronts, dated 11 February 2025 to 21 October 2026. Average rating in this sample: 2.63★. All-time rating in the UK App Store: 4.7★ from 27k ratings. 318 reviews (64%) contained a complaint; the biggest theme was pricing / subscription (87% of complaining reviews).
Star ratings in this sample
| Stars | Reviews | Share |
|---|---|---|
| 5★ | 162 | 32% |
| 4★ | 18 | 4% |
| 3★ | 33 | 7% |
| 2★ | 47 | 9% |
| 1★ | 240 | 48% |
Complaint themes
| Theme | Reviews | Share of complaints | Avg severity (0–3) |
|---|---|---|---|
| Pricing / subscription | 276 | 87% | 2.4 |
| Feature requests | 96 | 30% | 2.3 |
| Bugs | 83 | 26% | 2.5 |
| UX / design | 59 | 19% | 2.4 |
| Ads | 13 | 4% | 2.5 |
| Performance | 13 | 4% | 2.4 |
| Crashes / freezes | 5 | 2% | 2.8 |
A review can count in several themes, so shares add up to more than 100%.
Top issues, ranked by reviews × severity
- Justify or adjust the price: 163 complaining reviews, avg severity 2.3/3. What to do: Test a cheaper tier, annual discount or one-time purchase; show what paid users get.
“‘Asda must have a lot to offer seeing as you were there 11 times last month’ -yeh I’ve 3 kids and work full time. I forget things and need groceries. Imagine. ‘You spend more at Amazon than most people on our app’ -again 3 kids and I’m buying Xmas presents in…” (2★, v5.7.0, 2025-07-22, GB) - Make trials and renewals transparent: 156 complaining reviews, avg severity 2.4/3. What to do: Show the renewal date and price before the trial ends; link to cancellation. Surprise charges drive 1-star reviews and refunds.
“I downloaded Emma to trial its budgeting features, but my experience has been incredibly disappointing. This morning, I was actively trying to cancel my subscription, only to discover it wasn’t listed under my Apple subscriptions. Literally two minutes later,…” (1★, v6.3.4, 2026-10-15, GB) - Ease paywall pressure: 88 complaining reviews, avg severity 2.4/3. What to do: Keep core features usable for free users or explain clearly what is paid; show the paywall less often.
“Honestly, this app feels completely pointless. While the GUI is great, there is no real unique selling point. Everything it claims to do is already built into banking apps like Monzo or Starling for free, and in many cases the bank does it better. The “free”…” (1★, v6.0.1, 2026-03-12, GB) - Improve content quality: 38 complaining reviews, avg severity 2.5/3. What to do: Review the content areas users name; add a "report a problem" button on content.
“The reason I'm rating this app is due to its lie. I am a minor and this app said that it would track my bills (yes i do pay my own bills) but it showed that i had 2 Netflix bills for £12.99 a month. I don't even pay for Netflix, let alone watch it. Youtube Pre…” (1★, v6.0.9, 2026-05-24, GB) - Answer support requests: 34 complaining reviews, avg severity 2.5/3. What to do: Add an in-app contact option and reply to these App Store reviews; Apple lets developers respond publicly.
“After finding out I had been charged after already closing my subscription and deleting the app, I tried to contact customer service for help in getting the refund. However, instead of receiving any help, I was given an automated response offering a partial re…” (1★, v6.2.9, 2026-09-16, GB)
Rating by app version
| Version | Reviews | Avg stars | Share with a complaint |
|---|---|---|---|
| 6.3.4 | 14 | 1.9 | 79% |
| 6.3.1 | 7 | 3.7 | 29% |
| 6.3.0 | 11 | 2.6 | 64% |
| 6.2.9 | 5 | 2.6 | 40% |
Versions with fewer than 5 reviews in the sample are left out.
App Store vs Google Play
| App Store (iOS) | Google Play (Android) | |
|---|---|---|
| Reviews in sample | 500 | 400 |
| Dates | 2025-02-11 – 2026-10-21 | 2025-09-14 – 2026-10-23 |
| Avg stars in sample | 2.63★ | 2.52★ |
| Reviews with a complaint | 64% | 59% |
| Biggest complaint theme | Pricing / subscription | Pricing / subscription |
Emma Google Play complaints (Android)
Is Emma your app?
The full report reads up to ~300 of the latest public App Store reviews, classifies them into 7 themes and 18 specific issues, and ranks the 10 fixes that would move your rating most. PDF by email within 24–48 h.
Full App Store report €49 €19 iOS + Android bundle €29 €15 Free check
Launch prices until 30 Nov 2026 or the first 20 orders (then €49 / €29 bundle).
Method and limits
Reviews were collected once from Apple's public customer-reviews feed (most recent first, 4 storefronts merged, up to 500 reviews), then each review was classified by an AI model into 7 themes and 18 specific issues with a severity of 0–3; individual labels can be wrong, so check the quotes. This is a snapshot of recent reviews, not the app's full history. Generated 24 October 2026. Not affiliated with Emma Technologies LTD. or Apple.
Compare Emma with rivals
- Emma vs YNAB: which has fewer problems?
- Emma vs Rocket Money: which has fewer problems?
- Emma vs PocketGuard: which has fewer problems?
- Chip vs Emma: which has fewer problems?
More reports on indie and small-team apps
- Atom Bank reviews (18% of 500 recent App Store reviews with a complaint)
- Chip reviews (53% of 500 recent App Store reviews with a complaint)
- Finanzguru reviews (66% of 500 recent App Store reviews with a complaint)
- Finary reviews (40% of 500 recent App Store reviews with a complaint)
- Goodbudget reviews (53% of 500 recent App Store reviews with a complaint)
- Linxo reviews (73% of 500 recent App Store reviews with a complaint)
- PocketGuard reviews (68% of 500 recent App Store reviews with a complaint)
- Be Focused reviews (10% of 500 recent App Store reviews with a complaint)
All indie and small-team app reports · All app complaint reports
FAQ
What do users complain about most in Emma?
In the 500 most recent App Store reviews (2025-02-11 to 2026-10-21), the most common complaint theme was pricing / subscription (87% of complaining reviews), and the top specific issue was “justify or adjust the price” (163 reviews).
How many Emma App Store reviews are negative?
318 of 500 recent reviews (64%) contained a complaint. Average rating in this sample: 2.63★.