Emma on Android: what Google Play reviewers complain about
We classified the 400 newest Google Play reviews of Emma - Budget Planner Tracker (by Emma Technologies LTD.), merged from up to 10 store languages and dated 14 September 2025 to 23 October 2026. Average rating in this sample: 2.52★. All-time Google Play rating: 4.3★ from 10k ratings. 235 reviews (59%) contained a complaint; the biggest theme was pricing / subscription (86% of complaining reviews).
Star ratings in this sample
| Stars | Reviews | Share |
|---|---|---|
| 5★ | 115 | 29% |
| 4★ | 24 | 6% |
| 3★ | 13 | 3% |
| 2★ | 48 | 12% |
| 1★ | 200 | 50% |
Complaint themes
| Theme | Reviews | Share of complaints | Avg severity (0–3) |
|---|---|---|---|
| Pricing / subscription | 203 | 86% | 2.3 |
| Feature requests | 58 | 25% | 2.4 |
| Bugs | 50 | 21% | 2.4 |
| UX / design | 44 | 19% | 2.4 |
| Ads | 16 | 7% | 2.3 |
| Performance | 5 | 2% | 2.4 |
| Crashes / freezes | 2 | 1% | 2.9 |
A review can count in several themes, so shares add up to more than 100%.
Top issues, ranked by reviews × severity
- Justify or adjust the price: 121 complaining reviews, avg severity 2.3/3. What to do: Test a cheaper tier, annual discount or one-time purchase; show what paid users get.
“So im badically paying emma any money that I MIGHT save, to find out if i can save it in the first place? Seems kinda pointless especially with no free trial to see if its worth it. Very expensive subscription.” (1★, v1.43.5, 2026-08-20, US) - Make trials and renewals transparent: 91 complaining reviews, avg severity 2.4/3. What to do: Show the renewal date and price before the trial ends; link to cancellation. Surprise charges drive 1-star reviews and refunds.
“⭐ Charged £83.99 after the free trial with no warning I believed I'd cancelled my free trial, but was charged £83.99 for a year. I received no reminder before the trial ended, no receipt for the payment, and no cancellation confirmation. By the time I spotted…” (1★, v1.44.4, 2026-10-12, US) - Ease paywall pressure: 82 complaining reviews, avg severity 2.4/3. What to do: Keep core features usable for free users or explain clearly what is paid; show the paywall less often.
“The main feature I wanted to use, tracking recurring subscriptions, is locked behind a paywall.” (2★, v?, 2025-10-26, US) - Improve content quality: 32 complaining reviews, avg severity 2.3/3. What to do: Review the content areas users name; add a "report a problem" button on content.
“Emma promises smart insights and money-saving tools, but delivers almost nothing. The dashboard is messy, calculations are wrong, and the categories make no sense. It claims to “help you save,” yet charges for every useful feature.” (2★, v1.37.1, 2025-10-28, US) - Simplify navigation: 23 complaining reviews, avg severity 2.4/3. What to do: Run a quick usability test on the screens users mention; remove extra taps and pop-ups.
“too much going on, the apps abit confusing. the notifications arent in real time. well it wasnt for me. so hard to track” (2★, v1.43.0, 2026-07-23, US)
Rating by app version
| Version | Reviews | Avg stars | Share with a complaint |
|---|---|---|---|
| 1.45.0 | 5 | 3.4 | 40% |
| 1.44.1 | 10 | 3.1 | 40% |
| 1.43.11 | 6 | 3.2 | 50% |
Versions with fewer than 5 reviews in the sample are left out.
Google Play vs App Store
| Google Play (Android) | App Store (iOS) | |
|---|---|---|
| Reviews in sample | 400 | 500 |
| Dates | 2025-09-14 – 2026-10-23 | 2025-02-11 – 2026-10-21 |
| Avg stars in sample | 2.52★ | 2.63★ |
| Reviews with a complaint | 59% | 64% |
| Biggest complaint theme | Pricing / subscription | Pricing / subscription |
Emma App Store complaints (iOS)
The same report for your Android app
Up to 600 recent Google Play reviews in up to 10 languages, classified into 7 themes and 18 specific issues, with severity, version trend, real quotes and 10 ranked fixes. PDF by email within 24–48 h.
Launch price until 30 NovGoogle Play report €19 €9 iOS + Android bundle €29 €15 Free check
Launch prices until 30 Nov 2026 or the first 20 orders (then €19 / €29 bundle).
Method and limits
Reviews were collected once from the public Google Play listing (newest first, up to 10 store languages merged, up to 400 reviews) with the open-source google-play-scraper library, then each review was classified by an AI model into 7 themes and 18 specific issues with a severity of 0–3; individual labels can be wrong, so check the quotes. This is a snapshot of recent reviews, not the app's full history. Generated 24 October 2026. Not affiliated with Emma Technologies LTD. or Google.
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FAQ
What do users complain about most in Emma?
In the 400 most recent Google Play reviews (2025-09-14 to 2026-10-23), the most common complaint theme was pricing / subscription (86% of complaining reviews), and the top specific issue was “justify or adjust the price” (121 reviews).
How many Emma Google Play reviews are negative?
235 of 400 recent reviews (59%) contained a complaint. Average rating in this sample: 2.52★.