SHEIN on Android: what Google Play reviewers complain about

We classified the 300 newest English-language Google Play reviews of SHEIN-Shopping Online (by Roadget Business PTE. LTD.) in the US store, dated 21 October 2026 to 23 October 2026. Average rating in this sample: 4.13★. Its all-time Google Play rating is 4.8★ from 12.7M ratings. 40 reviews (13%) contained a complaint; the biggest theme was pricing / subscription (55% of complaining reviews).

Star ratings in this sample

StarsReviewsShare
5★19966%
4★3311%
3★155%
2★155%
1★3813%

Complaint themes

ThemeReviewsShare of complaintsAvg severity (0–3)
Pricing / subscription2255%1.9
Bugs1435%2.1
Feature requests615%1.7
UX / design615%2.3
Ads410%1.8
Performance410%1.8
Crashes / freezes12%2.2

A review can count in several themes, so shares add up to more than 100%.

Top issues, ranked by reviews × severity

  1. Improve content quality: 11 complaining reviews, avg severity 2.0/3. What to do: Review the content areas users name; add a "report a problem" button on content.
    “I went back on their website after a bad experience in 2023 this time I was looking for some White barrel pants the perfect pants the wrong color when it was delivered it was apricot that was my mistake the first time I reordered the the White barrel pants I m…” (1★, v?, 2026-10-22)
  2. Justify or adjust the price: 8 complaining reviews, avg severity 1.7/3. What to do: Test a cheaper tier, annual discount or one-time purchase; show what paid users get.
    “I played one of their puppy games and worked so hard for 9 months straight, I wish I was kidding when I say 9 months but I'm not. This app is really shady and never worth it, The materials are cheap and always stupidly expensive.” (1★, v15.4.6, 2026-10-22)
  3. Simplify navigation: 5 complaining reviews, avg severity 2.2/3. What to do: Run a quick usability test on the screens users mention; remove extra taps and pop-ups.
    “the app screen size using galaxy S20 phone dose not fit. i had hard time finding the buy botten and checkout botton since they are out side the frame” (1★, v14.7.8, 2026-10-22)
  4. Answer support requests: 3 complaining reviews, avg severity 2.0/3. What to do: Add an in-app contact option and reply to these Google Play reviews; Google Play lets developers respond publicly.
    “awful customer service” (1★, v?, 2026-10-22)
  5. Ship the most requested feature: 3 complaining reviews, avg severity 1.9/3. What to do: Read the quotes below for the exact request; consider a public roadmap.
    “No easy paisa and jazzcash option many people pay from these apps u are losing your customers plzzz bring emmm backkk 😭😭😭😭” (1★, v15.5.0, 2026-10-21)

Google Play vs App Store

Google Play (Android)App Store (iOS)
Reviews in sample300300
Dates2026-10-21 – 2026-10-232026-09-30 – 2026-10-22
Avg stars in sample4.13★3.78★
Reviews with a complaint13%27%
Biggest complaint themePricing / subscriptionBugs

Both samples use the same AI classifier. The iOS sample comes from Apple's public review feed across several storefronts and can cover a longer period, so compare themes rather than exact percentages.

SHEIN App Store complaints (iOS)

Rating by app version

VersionReviewsAvg starsShare with a complaint
15.5.01494.213%
15.4.61094.210%
15.4.284.90%

Versions with fewer than 5 reviews in the sample are left out.

The same report for your Android app

Up to 600 recent Google Play reviews in up to 10 languages, classified into 7 themes and 18 specific issues, with severity, version trend, real quotes and 10 ranked fixes. PDF by email within 24–48 h.

Google Play report €19 €9 iOS + Android bundle €29 €15 Free check

Launch prices until 30 Nov 2026 or the first 20 orders (then €19 / €29 bundle).

Method and limits

Reviews were collected once from the public Google Play listing (newest first, US store, English) with the open-source google-play-scraper library, then each review was classified by an AI model into 7 themes and 18 specific issues with a severity of 0–3; individual labels can be wrong, so check the quotes. Big apps get hundreds of reviews a day, so this is a snapshot of a few days, not the app's full history. Generated 24 October 2026. Not affiliated with Roadget Business PTE. LTD. or Google.

More Google Play complaint reports

All Google Play reports · All app complaint reports

FAQ

What do Android users complain about most in SHEIN?

In the 300 newest US Google Play reviews (2026-10-21 to 2026-10-23), the most common complaint theme was pricing / subscription (55% of complaining reviews), and the top specific issue was “improve content quality” (11 reviews).

How many SHEIN Google Play reviews are negative?

40 of 300 recent reviews (13%) contained a complaint. Average rating in this sample: 4.13★.

Do iPhone or Android users complain more about SHEIN?

In our samples, 13% of recent Google Play reviews and 27% of recent App Store reviews contained a complaint. The samples cover different periods, so the gap is a signal, not a precise measurement.