Shopify Messaging 1-star reviews: what merchants complain about
31 one- and two-star Shopify App Store reviews with text (26 one-star) of Shopify Messaging, Email & SMS marketing category, posted 22 Nov 2025 – 27 Sep 2026.
What the reviews complain about
| Complaint | Share | Reviews | All apps |
|---|---|---|---|
| Bugs & broke the store | 22.6% | 7 | 17.9% |
| Charges & refunds | 6.5% | 2 | 13.9% |
| Hard to use or set up | 6.5% | 2 | 9.1% |
| Missing features & limits | 6.5% | 2 | 3.1% |
| Slow or no support | 6.5% | 2 | 31.2% |
| Export, import & migration pain | 3.2% | 1 | 6.4% |
| Called it a scam or misleading | 3.2% | 1 | 5.8% |
| Slow store & app speed | 3.2% | 1 | 2.7% |
A review can match several themes; 54.8% match none. All apps: 2,418 low-star reviews of 192 Shopify apps in the study.
In merchants’ words
“… Also falls advertiesment on the description, the track results part doesn't work nor register properly.”
Shopify App Store review, Sep 2026
“… No refund is offered - Shopify blames Yahoo, as if it’s not a major email provider.”
Shopify App Store review, Feb 2026
“… For example, button height is pre-set and cannot be changed, spacing between text lines cannot be adjusted, and there are limited options for fine-tuning the overall layout.”
Shopify App Store review, Jun 2026
“Slow, and you have mowed the sidebars which is terrible annoying !”
Shopify App Store review, Nov 2025
Developer replies
None of the 31 got a developer reply. All apps in the study: 43.9%.
Time on the app before the review
| Time used | Reviews | Share |
|---|---|---|
| Under 1 day | 1 | 3.2% |
| 1–7 days | 1 | 3.2% |
| 8–30 days | 0 | 0% |
| 1–12 months | 10 | 32.3% |
| Over 1 year | 19 | 61.3% |
Email & SMS marketing category: shared complaints
AppGap reads the recent 1–3★ merchant reviews of the top ~10 apps in your Shopify App Store category and ranks the complaints they share, with real quotes. One PDF by email within 24–48 h.
Get my category report – €19Sample PDF · AppGap
€19 €39 one-off, launch price until 30 Nov 2026 or the first 20 orders. Full refund if we can’t produce a useful report.
Same category: Shopify Flow · Orderly Emails · Klaviyo · Omnisend
Data and method: Shopify App Store review study · Shopify app bad reviews: what to fix first · All app and plugin pages