BrightLocal vs Semrush Local
Both publish prices per location. Semrush Local runs your Google profile with an AI agent; BrightLocal is a toolkit you operate.
Side by side
| BrightLocal | Semrush Local | |
|---|---|---|
| Published pricing | For 1 location: Track $41/month ($369/year, about $31/month), Manage $54/month ($485/year), Grow $65/month ($584/year). Prices rise with the number of locations (2–5, 6–10 … 91–100); 100+ locations on request. Citation Builder is pay-as-you-go from $3.20 per site. 14-day free trial without a card. The platform works in the USA, UK, Canada and Australia. | Base $30/month per location (AI agent for Google Business Profile, AI posts, review auto-replies, Map Rank Tracker 375 credits); Pro $60/month per location (adds listing management, review management and generation, 1,225 credits); Business on request. Add-ons: extra users $20/month, reports $10–$20/month. |
| Strong at | Local rank tracking and geo-grids, citation tracking and building, Google Business Profile audit against top competitors, listings sync, review monitoring, review requests by email and SMS, review widgets, white-label reports. | Google Business Profile audit and optimisation plan, automated posts and photos, review auto-replies, map rank tracking, listings management and review requests on Pro. |
| Best fit | Local SEO agencies and businesses in the USA, UK, Canada or Australia that track rankings and citations every month. | Local businesses and agencies that want their Google profile managed every month by an AI agent, location by location. |
| Source | www.brightlocal.com | www.semrush.com |
Prices as published on each vendor's own page, checked 2026-10-24. Check their sites for current terms.
Key differences
- Entry price: Semrush Local Base is $30/month per location. BrightLocal Track is $31/month billed annually ($41 monthly) for 1 location.
- Automation: Semrush Local Base includes an AI agent for your Google Business Profile, AI posts and review auto-replies. BrightLocal focuses on tracking, audits and citations.
- Reviews: Semrush Local Pro ($60/month per location) adds review management and generation. BrightLocal Grow ($49/month annually) adds review monitoring, requests and a widget.
- Extras: Semrush charges $20/month per extra user. BrightLocal offers a 14-day trial with no card.
Which is cheaper?
At entry level they are almost the same: Semrush Local Base $30/month per location, BrightLocal Track $31/month billed annually. With reviews included, BrightLocal Grow ($49) costs less than Semrush Local Pro ($60).
Which to pick
- Pick BrightLocal for local SEO agencies and businesses in the USA, UK, Canada or Australia that track rankings and citations every month.
- Pick Semrush Local for local businesses and agencies that want their Google profile managed every month by an AI agent, location by location.
One-off option: Revunda Local
If you are one location and customers find you on Google Maps, Revunda checks your Google profile and reviews against nearby competitors and sends a ranked fix list as a PDF. No contract.
Profile suspended? ProfileRescue – €29
Revunda Local at a glance
| Revunda product | What you get | Price |
|---|---|---|
| Google Business Profile audit | Your Google profile and reviews checked against nearby competitors, what is costing you calls and a ranked fix list, as a PDF | €19 one-off |
| 20 ready replies | Replies to your 20 most recent unanswered negative Google reviews, in the reviewer's language | €9 one-off |
| ProfileRescue | Suspended or broken Google profile: cause, evidence checklist and a ready reinstatement appeal | €29 one-off |
What Revunda does not do
- It does not monitor reviews on Yelp, Tripadvisor or other sites (Google only).
- It does not send review requests by SMS or email.
- It does not post replies for you (replies are written for you to paste).
- It does not manage listings across directories.
More
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Questions
Which is cheaper, BrightLocal or Semrush Local?
At entry level they are almost the same: Semrush Local Base $30/month per location, BrightLocal Track $31/month billed annually. With reviews included, BrightLocal Grow ($49) costs less than Semrush Local Pro ($60).
How much do BrightLocal and Semrush Local cost?
BrightLocal: from $31/month billed annually (checked 2026-10-24, www.brightlocal.com). Semrush Local: from $30/month per location (checked 2026-10-24, www.semrush.com).
Is there a one-off alternative to BrightLocal and Semrush Local?
Yes, if you are one location and mainly need Google: Revunda's Google profile audit is €19 one-off and 20 review replies are €9. It does not send review requests or monitor other sites.