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Instagram app reviews: what users complain about
We ran AppGripe on 300 of the most recent public App Store reviews of Instagram (Social, by Instagram, Inc.) from 3 storefronts, dated 2026-10-12 to 2026-10-22. Average rating in this sample: 2.6★. Its all-time US App Store rating is 4.7★ from 29.6M ratings. 135 reviews contained a complaint; the biggest theme was bugs (69%).
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Complaint categories
| Category | Reviews | Share of complaints | Avg severity (0–3) |
|---|---|---|---|
| Bugs | 93 | 69% | 2.1 |
| Feature requests | 42 | 31% | 1.8 |
| UX / design | 31 | 23% | 1.9 |
| Ads | 15 | 11% | 2.0 |
| Performance | 14 | 10% | 2.3 |
| Crashes / freezes | 8 | 6% | 2.5 |
| Pricing / subscription | 6 | 4% | 2.2 |
A review can count in several categories, so shares add up to more than 100%. Severity is the AI's estimate of how bad the problem is for the user.
Top issues, ranked by reviews × severity
- Fix login / account access: 53 complaining reviews, avg severity 2.5/3. What to do: Audit the sign-in flow (SSO, password reset, verification emails) on the latest version; add clear error messages.
“I’ve tried to log into my account and the stuff kept saying can’t confirm it’s you when I have login to my email and everything even my old phone where I used to log into and it still doesn’t let me log into it. There is no help for this stuff and I kept tryin…” (1★, v451.0.0, GB) - Soften the redesign backlash: 41 complaining reviews, avg severity 2.0/3. What to do: Explain the change in-app, restore the most-missed option, or offer a setting for the old behaviour.
“The search view is awful on ipad OS now. When you click a tile, a cropped version of the post appears as a window in the centre of the screen. Can;t see all of it and the icons for comments etc are on the right side, can’t easily scroll through them like in…” (1★, v450.1.0, CA) - Answer support requests: 27 complaining reviews, avg severity 2.5/3. What to do: Add an in-app contact option and reply to these App Store reviews; Apple lets developers respond publicly.
“Corporate scum that purposefully doesn’t provide any agents to help with problems. UNLESS YOU WANT TO PAY 62.99/month FOR ONE CONTACT like are we fing serious here? GREED OF THE HIGHEST LEVEL, someone illegally uploaded photos of me without my permission, and…” (1★, v452.0.0, CA) - Improve content quality: 22 complaining reviews, avg severity 2.0/3. What to do: Review the content areas users name; add a "report a problem" button on content.
“Why instagram is posting sexual content ads? When I report them, the report comes as there was nothing wrong with ads and they do not go against their standard although it’s very obvious sexual content.” (1★, v451.0.0, GB) - Ship the most requested feature: 19 complaining reviews, avg severity 1.6/3. What to do: Read the quotes below for the exact request; consider a public roadmap.
“I hate having to, go to my story, and adding the posts into a highlight🤦🏽♀️🤦🏽♀️🤦🏽♀️ bring back where we js had to go to the highlight to add wtv story post we wanted ” (1★, v452.0.0, US) - Stop data / progress loss: 12 complaining reviews, avg severity 2.3/3. What to do: Reproduce sync and restore paths; add server-side backup and a visible "restore" option.
“Deleted all my highlights are update? Restore it My account c.bxrry7” (1★, v451.0.0, GB)
Rating by app version (newest first)
| Version | Reviews | Avg stars | Share with a complaint |
|---|---|---|---|
| 452.0.0 | 154 | 2.8 | 40% |
| 451.0.0 | 134 | 2.5 | 50% |
| 450.1.0 | 10 | 1.6 | 50% |
Versions with fewer than 3 reviews in the sample are left out.
FAQ
What do users complain about most in Instagram?
In 300 recent App Store reviews (2026-10-12 to 2026-10-22), the most common complaint theme was bugs (69% of complaining reviews), and the top specific issue was “fix login / account access” (53 reviews).
How many Instagram reviews are negative?
135 of 300 recent reviews (45%) contained a complaint. Average rating in this sample: 2.6★. Its all-time US App Store rating is 4.7★ from 29.6M ratings.
Can I get the same report for my own app?
Yes. Paste your App Store or Google Play link at revunda.xyz/apps/ and you get the full PDF (up to 300 recent reviews, 7 categories, 18 specific issues, version trend, 10 ranked fixes) within 24–48 hours. A free mini check shows the top 3 themes in seconds.
How to read this
Apple's public feed only shows recent reviews, so this is a snapshot of the last weeks or months, not the app's full history. Popular apps attract complaints in proportion to their size; the useful part is which issues repeat. Generated 22 October 2026. We have no relationship with Instagram, Inc..
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