AppTweak vs MobileAction
Both are ASO and Apple Ads tools with published prices. MobileAction has the lower entry tier.
Side by side
| AppTweak | MobileAction | |
|---|---|---|
| Published pricing | ASO Intelligence: Essential from $79/month billed annually ($949/year), Grow from $299/month, Expand from $549/month ($6,590/year). Review Management from $83/month billed annually ($990/year, 500 replies/month). Market Intelligence: free Starter, Explore $658/month billed annually ($7,900/year). Enterprise on request; prices exclude VAT. | ASO Lite $15/month ($12.50/month billed yearly, 100 keywords, 5 apps); Basic $69/month ($59 yearly, 500 keywords, 8 apps); Pro $239/month ($199 yearly, 1,500 keywords, 10 apps, 3 seats); Enterprise custom. Apple Ads manager free up to $10,000 monthly ad spend; 7-day trial. |
| Strong at | Full ASO suite: keyword research and rank tracking, metadata and creative optimisation, Apple Ads management, market and download intelligence, plus a review management module with reply automation. | ASO keyword tracking and intelligence, Apple Ads campaign management and ad intelligence, competitor keyword and creative tracking. |
| Best fit | ASO and growth teams with a monthly budget who optimise store listings and keywords continuously. | Developers and marketers who run Apple Ads and track keywords and want a low entry price. |
| Source | www.apptweak.com | www.mobileaction.co |
Prices as published on each vendor's own page, checked 2026-10-24. Check their sites for current terms.
Key differences
- Entry price: MobileAction ASO Lite is $15/month ($12.50 billed yearly; 100 keywords, 5 apps). AppTweak Essential starts at $79/month billed annually.
- Apple Ads: MobileAction's Apple Ads manager is free up to $10,000 monthly ad spend. AppTweak includes Apple Ads management in its suite.
- Mid tier: MobileAction Pro is $239/month ($199 yearly; 1,500 keywords, 10 apps, 3 seats). AppTweak Grow starts at $299/month.
- Trial: MobileAction offers 7 days. AppTweak states its prices exclude VAT.
Which is cheaper?
MobileAction: ASO Lite from $12.50/month billed yearly against AppTweak Essential from $79/month billed annually.
Which to pick
- Pick AppTweak for aSO and growth teams with a monthly budget who optimise store listings and keywords continuously.
- Pick MobileAction for developers and marketers who run Apple Ads and track keywords and want a low entry price.
One-off option: Revunda
If the question is what users complain about and what to fix first, for your app or a competitor's, Revunda reads public App Store and Google Play reviews and sends a PDF. No subscription.
Revunda at a glance
| Revunda product | What you get | Price |
|---|---|---|
| App complaint report | Your app's recent reviews grouped into 7 complaint themes with severity, real quotes and 10 ranked fixes, as a PDF | €19 one-off |
| Competitor Pack | Your app vs up to 2 competitors you name, themes side by side and the gaps you can win on | €29 one-off |
| 20 ready replies | Replies to your 20 most recent unanswered 1–2★ reviews, in the reviewer's language | €9 one-off |
| Weekly Monitor | Every Monday: what changed in your reviews, spike alerts, top quotes and suggested replies, your app plus up to 2 competitors | €29/month, cancel anytime |
What Revunda does not do
- It does not connect to App Store Connect or Play Console.
- It does not post replies for you (replies are written for you to paste).
- It does not track keywords, rankings or ASO.
- It does not estimate downloads or revenue.
- It does not push reviews into Slack, Zendesk or Jira.
More
AppTweak alternative · MobileAction alternative · All review tools compared
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Questions
Which is cheaper, AppTweak or MobileAction?
MobileAction: ASO Lite from $12.50/month billed yearly against AppTweak Essential from $79/month billed annually.
How much do AppTweak and MobileAction cost?
AppTweak: from $79/month billed annually (checked 2026-10-24, www.apptweak.com). MobileAction: from $15/month (checked 2026-10-24, www.mobileaction.co).
Is there a one-off alternative to AppTweak and MobileAction?
Yes, if you only need a review analysis: Revunda's app complaint report is €19 one-off, and the Competitor Pack (€29) compares your app with up to 2 rivals. It does not replace ASO, analytics or reply tools.